Focused to Win -- 2008 Annual Review Return to Annual Review introduction.
Core Strategies
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1. Expand our icon brands within simple meals, baked snacks and healthy beverages.
Simple Meals
  • Campbell's Condensed Soups
  • Campbell's Select Harvest
  • Campbell's Chunky Soup
  • Campbell's Kitchen
  • International Story: Royco Soups
Baked Snacks
  • Pepperidge Farm Goldfish Crackers
  • Arnott's Biscuits
Healthy Beverages
  • V8 V-Fusion Juices
Working Hard with Campbell's Chunky Soup

This year's Campbell's Chunky soup advertising campaign features one of the NFL's most dominant offensive forces, San Diego Chargers running back and former league MVP LaDainian Tomlinson as he tackles his workday while refueling on Campbell's Chunky soup. Just like the hardworking men and women who look to Chunky soup for lean meat protein and hearty vegetables, LT prides himself on making smart decisions at the kitchen table. In addition, Chunky and 33 moms from the Professional Football Players Mothers' Association are helping to raise much-needed food donations for Feeding America* Feeding America was formerly known as America's Second Harvest.
to ensure that community food banks around the country are sufficiently stocked.

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Hardworking consumers are filling up on the good stuff with Campbell's Chunky soup.

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