For generations of Australians, the Arnott's brand has always been more than a biscuit — it's an experience. This year, we revisited our Arnott's trademark to rekindle consumers' demand for long-time favorites such as Monte Carlo, Iced Vo Vo and Tiny Teddy. While maintaining the iconic brand's key attributes of trust and quality, we modernized and reinvigorated our approach. Contemporary packaging, engaging television ads, and a redesigned website feature the special Arnott's snacking habits that are part of Australian culture, defining consumers' deep, abiding relationship with Arnott's biscuits.