Focused to Win -- 2008 Annual Review Return to Annual Review introduction.
Core Strategies
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2. Trade consumers up to higher levels of satisfaction centering on wellness, quality and convenience.
Wellness
  • Sodium Reduction
  • Whole Grain Goodness
  • Prego Heart Smart Italian Sauces
Premium and Convenience
  • V8 Soups
  • International Story: Liebig Les Gourmandes Soups
  • Pepperidge Farm Baked Natural Snacks
  • Gravity-feed Shelving
Seasoning Our Portfolio with Less Sodium

We are continuing to lower sodium and transform the wellness profiles of our products while delivering great taste. Building upon the use of natural sea salt, and using proprietary natural flavor enhancers and a range of sophisticated blending techniques, we will introduce two ready-to-serve Campbell's Chunky Healthy Request soups and 12 kids' condensed soups that meet the U.S. government criteria for healthy foods. Liebig soups offer French consumers two ready-to-serve, low-sodium options, Tomato Courgette and Thyme, and 8 Vegetables with Nutmeg. In Canada, 70 Campbell products feature the Heart and Stroke Foundation's Health Check symbol. And 85 percent of our Australian soups, including Campbell's Country Ladle and Campbell's Chunky soups, will meet the National Heart Foundation's sodium guidelines this year.

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Campbell's line of lower sodium soup includes more than 85 great tasting varieties in the U.S.

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