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Focused to Win -- 2008 Annual Review Return to Annual Review introduction.
Core Strategies
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2. Trade consumers up to higher levels of satisfaction centering on wellness, quality and convenience.
Wellness
  • Sodium Reduction
  • Whole Grain Goodness
  • Prego Heart Smart Italian Sauces
Premium and Convenience
  • V8 Soups
  • International Story: Liebig Les Gourmandes Soups
  • Pepperidge Farm Baked Natural Snacks
  • Gravity-feed Shelving
Maximizing Potential in the Soup Aisle

Our gravity-feed shelving system, introduced six years ago, makes soup simple to stock, faster to shop, and is a driver of brand and category growth. This year, we will be updating the system with black racks for a more upscale look that enhances visibility. More than 21,000 stores in North America are using the condensed soup racks. We've installed more than 6,000 racks for microwavable bowls and cups and ready-to-serve soups, with further expansion planned for the coming year.

Gravity-feed shelving helps soup roll down to consumers and drives growth.

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