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Focused to Win -- 2008 Annual Review Return to Annual Review introduction.
Core Strategies
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4. Strengthen our business through outside partnerships and acquisitions.


  • Partnerships in North America
  • Partnerships in Asia
  • Wolfgang Puck Acquisition
Bottling Growth Through Our Partnership with Coca-Cola

We're strengthening our business through our agreement with The Coca-Cola Company and Coca-Cola Enterprises Inc. in North America to distribute refrigerated single-serve beverages in the U.S. and Canada. Following a seamless transition to the extensive Coca-Cola bottler network, we have increased both the number of sites selling our V8 beverages, and the shelf-space we receive at those retailers. Our focus now is on driving increases in distribution and penetration with a new 12-ounce bottle for vending machines and the launch of V8 V-Fusion Açai Mixed Berry juice in a single-serve size.

Our single-serve V8 beverages are now distributed in North America through the Coca-Cola bottler network.

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