Australia and New Zealand
Our Arnott's brand is Australia's No. 1 biscuit brand, with 60 percent market share. Arnott's includes both sweet and savory varieties, such as Tim Tam, Shapes, SAO, and Tiny Teddy. Our biscuits are enjoyed in more than 95 percent of Australian households, and the Arnott's brand is an Australian icon.
Arnott's was named Australia's Top Grocery Umbrella Brand in a Nielsen brand score index, and ranked in the top three in terms of household penetration, average spend, and consumers' attitudes. In New Zealand, Arnott's currently holds a roughly 35 percent share of the biscuit market, and is strengthening its hold on the chocolate segment with the Tim Tam brand.
We also have a strong soup business, leading Australia's total soup category with more than 30 percent of the market, and the total wet soup category by more than 50 percent. Campbell's Country Ladle is Australia's largest wet soup brand, while Campbell's Real Stock is the country's No. 1 stock brand and has been doubling in size since 2005. Our soup brands also include Campbell's condensed and Chunky, Velish, and Velish Sensations ready-to-serve soups.
Our V8 Vegetable and V8 Fruit and Veg juices are also popular in the Australian market.
For more information, visit www.campbellsoup.com.au or www.arnotts.com.
