John Sechi joined Campbell as President, Europe, in August 2007. John is responsible for the successful leadership and management of all areas of Campbell's European business and the development of a sustainable growth strategy for the region. He reports to Larry McWilliams, President, International.

John joined Campbell from GlobalPraxis, a management consultancy firm, where he was Chairman and Senior Partner. He advised companies including Coca-Cola, SAB Miller, Heinz, Unilever, Ferrero, and Vodafone on issues such as business strategy, re-engineering, and channel management.

Prior to that, John had a 16-year career at The Coca-Cola Company, where he worked in the U.S., Latin America, U.K., and all major European markets. His senior management positions included President and Division Manager of the German operations, where he was responsible for a $3.5 billion business comprising more than 14,000 employees; President of the Central Mediterranean Division and Vice-President of The Coca-Cola Export Corporation; Chief Financial Officer of the Iberian Division; and Director of the European Supply Chain.

A native of Canada, John qualified as a Chartered Accountant with the Canadian Institute of Chartered Accountants and earned his business management degree from Ryerson University, Toronto.