
Supporting Wellness Programs in Our Communities
Consistent with our product development and employee initiatives, we actively support philanthropic programs aimed at helping individuals meet their wellness goals. Many of these initiatives provide simple, everyday solutions for living healthier lives. Our specific areas of focus include:
CHILDHOOD OBESITY
Campbell is committed to being part of the solution to this growing problem. On the Campbell Wellness website (www.campbellwellness.com), we provide online resources for parents and kids regarding nutrition and active lifestyles, including a nutritional pledge to help families work together to eat well and stay fit. Campbell also partners with a variety of groups to address childhood health issues, including:
Campbell is a founding member of the Shaping America's Youth program, which promotes increased childhood activity and better nutrition.
- Shaping America's Youth (SAY): Since 2003, when Campbell was a founding member of SAY , we have continued to support this first-of-its-kind cross-sector partnership working to promote childhood and adolescent physical activity, balanced nutrition and healthy lifestyles. In 2005 SAY benchmarked local programs focused on combating sedentary lifestyles. It now provides a searchable national registry to support cross-sector partnerships.
- American Diabetes Association (ADA): Campbell is a founding member of ADA's Shaping America's Health, which provides tools for individuals, families and health professionals to build community environments that reduce obesity.
- Cooperation, Healthy Mind & Body, Effort, Enthusiasm, and Responsibility (C.H.E.E.R.): Campbell supports the Harlem Globetrotters' C.H.E.E.R program, which teaches elementary school students across North America about the benefits and fun of physical activity.
Joe Kiely, General Manager - Campbell North America Foodservice, joins former President Bill Clinton to support the Alliance for a Healthier Generation.
- Alliance for a Healthier Generation (AHG): In 2006 Campbell became a participating company with the AHG, a partnership between the American Heart Association and the Clinton Foundation, by adopting their voluntary nutrition guidelines for snacks and side items sold in schools. We are now providing Pepperidge Farm Goldfish crackers made with whole grains and available in portioncontrolled packages, removing trans-fats in our baked and snack goods, and leveraging our expertise with lower sodium natural sea salt to provide additional reduced sodium soup options in food service.
HEART-HEALTH We have partnered with the American Heart Association (AHA) to educate women about the prevention of heart disease and to empower them to take action to protect their health. We provide "healthy heart" information on our health and wellness website, and in 2007 we made a commitment to raise more than $1.5 million to support the AHA's Go Red for Women campaign over a three year period.
CANCER RESEARCH To support national breast cancer awareness month, Campbell partnered with Susan G. Komen For The Cure and replaced our traditional red-and-white label with a pink-and-white label, and added a pink ribbon, to our best selling soups. We also featured pink packaging for some of our most popular Pepperidge Farm cookie varieties, including Milano. In Australia, Arnott's offered a special "Pink Wish" edition of Tim Tam biscuits. Over the past two years, we have donated nearly $500,000 to organizations supporting breast cancer research, education, screening and treatment.
COMMUNITY PROGRAMS Pepperidge Farm provides major financial and volunteer support for charities in communities around its Norwalk, Connecticut, headquarters and eight U.S. manufacturing plants. Of particular note are:
- The United Way of Norwalk & Wilton, to which Pepperidge Farm has been the leading contributor for many years
- Kids in Crisis, a Connecticut children's shelter where our employees host creative outings for troubled kids
In Australia, our Arnott's business strives to help create positive environments that enable families to build, maintain and enjoy a better quality of life. Since its establishment in 2004, the Arnott's Foundation has donated funds to a variety of organizations, including:
- Camp Quality, which provides weekend camping trips for families with children fighting cancer
- Fairy Sparkle, which builds fairy gardens in hospitals around Australia
Every year, Arnott's also donates more then 1.2 million cookie packs to Driver Reviver, which offers snacks and coffee to tired drivers in an effort to prevent traffic accidents on Australia's highways.
Campbell Canada provides corporate donations annually to support hunger relief and health and wellness organizations, including the Canadian Association of Food Banks, the Heart and Stroke Foundation, and Dietitians of Canada. In 2007 our Canadian employees were directly engaged in giving back to their communities through the following programs:
- Canadian Cancer Society, which funds research and education and supports families and communities
- Children's Charities General Fund, which helps children's charities
- United Way, which provides funding for many local and regional organizations focused on food distribution, health and wellness, children/youth programs, housing and other needed services



