Nourishing Our Consumers

Advancing Social Impact with Our Consumers and Our Customers

Campbell’s strategic partnerships increase our ability to impact issues that are important to our consumers, customers, and society.

As part of our mission to nourish people's lives everywhere, every day, Campbell supports several signature strategic partnerships that allow us to make a more powerful impact than we could on our own in areas as diverse as promoting sustainable agriculture, accessible and healthy nutrition, addressing hunger in the U.S., bringing positive opportunities to our youth, and promoting awareness among women of the impact and causes of heart disease.

Sustainable Agriculture

National FFA Organization

At Campbell, our dedication to making the best soups goes beyond the ingredients. That's why we support local farms and farmers across the United States. Over the past three years we have contributed $525,000 to the National FFA Organization to support scholarships for tomorrow's leaders in sustainable agriculture.

Hunger Relief

Helping To Stamp Out Hunger

The need for food assistance has never been greater. According to the U.S. Department of Agriculture's annual study measuring food security in the United States, the number of Americans living in food-insecure homes increased from 36.2 million in 2007 to more than 50 million in 2009. Even more troubling is the fact that one in three is a child.

Stamp Out Hunger is the National Association of Letter Carriers' annual national food drive held on the second Saturday of May. Campbell promotes the drive in the media and with the help of our retail partners in-store. The company helps underwrite the cost of the postcard that is sent to every home in America to promote what is the world's largest one-day food drive. In 2010, a record 77.1 million pounds of food was collected by more than 230,000 letter carriers.

Campbell and the National Football League Tackle Hunger

Through the Campbell's Chunky online Click For Cans program, we engage consumers in a fun and competitive way in order to increase awareness regarding hunger in America. The Chunky brand team provides a donation of 1,000 cans of Campbell's Chunky soup to each of the Feeding America food bank partners of the 32 NFL teams. In addition, as the Click For Cans competition progresses, the food bank of the winning team is awarded an additional donation of 17,000 cans of Chunky soup, while the runner-up receives 12,000 additional cans of Chunky soup.

Nutrition and Wellness

Healthy Weight Commitment Foundation

Campbell is a founding member of the Healthy Weight Commitment Foundation. The Foundation is working to reduce obesity, especially childhood obesity, by 2015 by promoting the importance of energy balance — balancing calories eaten with calories burned through activity — and focusing in three critical areas: the marketplace, the workplace, and schools.

As part of the Healthy Weight Commitment Foundation, Campbell is committed to building on our portfolio of healthy products in the marketplace, especially those well-suited to supporting healthy weight. We will continue our work with leading wellness organizations to help educate people about the importance of a healthy lifestyle. We are building on our nationally recognized and award-winning employee wellness programs to support our employees and their families and continuing to strengthen our commitment to America's schools with programs such as our long-standing Labels for Education program.

Campbell Supports Go Red For Women To Help Fight Heart Disease

It's no coincidence that the red color of our iconic soup label stands for love and passion, but also for strength and courage, which come to mind when you see the red-dress symbol. Campbell created its signature AdDress Your Heart program to raise awareness and funds to support the fight against heart disease.

Over the past five years, top designers including Nicole Miller and Michael Vollbracht for Bill Blass have designed one-of-a-kind Campbell red dresses, which have been worn by celebrities with personal connections to heart disease. To date, Campbell has pledged more than $3.6 million through 2012 to the American Heart Association's Go Red For Women movement to support the fight against heart disease.

Pepperidge Farm and the Susan G. Komen Foundation Raise Awareness for Breast Cancer

Pepperidge Farm released specially pink-wrapped Milano cookies to show support for the Susan G. Komen Foundation for the Cure® during National Breast Cancer Awareness Month. This was part of Pepperidge Farm's ongoing commitment to finding the cures for breast cancer. Pepperidge Farm donated $180,000 to the Susan G. Komen Foundation in 2010 for a total of more than $1,075,000 in the past few years.

Labels for Education

The Labels for Education (LFE) program has been an institution in U.S. schools since 1973. The program is registered in more than 80,000 schools and impacts more than 17.5 million students annually. Over the last three years, we have awarded more than $7 million in educational merchandise to participating schools.

The LFE program supports schools by helping them obtain educational resources they might not otherwise be able to afford, such as computers, athletic equipment, and musical instruments. In 2009, we announced a renewed focus on Academics, Arts and Athletics to provide opportunities for our young people. Campbell continues to partner with the GRAMMY Foundation in a joint venture to make music education more accessible in tens of thousands of schools (K–6) across America. Through the partnership, the GRAMMY Foundation's proprietary Discovery Through Music curriculum was made available to nearly 60,000 schools nationwide that are registered in the Labels for Education program. In 2010, the Labels for Education program was expanded to include new retail partners — Bic, Pop Secret and Post Cereals.