NOURISHING OUR NEIGHBORS // Achieving Lasting Social Impact

Hunger Relief and Childhood Obesity

Campbell is committed to making a positive impact in the areas of hunger relief and obesity through product donations, signature programs, and local partnerships.

Hunger relief is integral to our Nourishing Our Neighbors strategic platform. Through our ongoing partnership with and support of Feeding America, the nation's largest food bank network, Campbell donated more than $19 million worth of product in support of the efforts of 25,000 separate charities in FY2010. In addition, more product was distributed through ongoing product reclamation efforts. Campbell reimbursed customers more than $10 million for product that was reclaimed and donated at the local store level.

In Australia during FY2010, Arnott's contributed product valued at more than $2.5 million (AUD), which was distributed through Foodbank Australia and Driver Reviver. Campbell and Food Banks Canada have entered a new comprehensive multiyear partnership that will support hunger relief across Canada through the donation of nutritious food, charitable funds, educational resources, and other awareness and community programs.

In total in FY2010, Campbell donated more than $28 million worth of product to organizations that distributed it to those in need across the globe.

Stamp Out Hunger

Since 1993, Campbell has partnered with the National Association of Letter Carriers for Stamp Out Hunger, the nation's largest single-day food drive. People across the country are invited to leave bags of nonperishable food items outside their mailboxes, which are then collected by the nation's 230,000 letter carriers and delivered to local food banks. Campbell works to promote household awareness through the distribution of 120 million direct mail postcards, and also kicks off the drive each year by donating one million pounds of food to the effort. In FY2010, the food drive generated a record 77 million pounds of food, breaking a billion pounds of food collected since the drive's inception.

Chunky Tackling Hunger/Click For Cans Online Program

For more than a decade, Campbell's Chunky soup has been the official soup of the National Football League (NFL). Campbell supports each team's relationship with a local food bank by donating 1,000 cans in support of food drives during the football season. The Chunky soup brand also generates awareness for hunger relief through the annual Click For Cans competition. Through weekly voting, fans are able to use their votes to receive a bonus donation to their community food bank. In 2010, fans of the Green Bay Packers were able to secure a donation of 18,000 cans of Chunky soup, which was distributed to organizations across Wisconsin.

Let's Can Hunger

Campbell is a strategic partner with Students in Free Enterprise (SIFE), a global, nonprofit education organization that establishes a partnership between business and higher education to create a better world. In FY2010, collegiate members of SIFE teamed with Campbell on an initiative called Let's Can Hunger, a series of competitions in which participating teams developed creative solutions to one of the world's most enduring challenges.

In the 2009-2010 academic year, the challenge expanded beyond the U.S. to Australia, Canada and Mexico. Oregon State University received top honors in the U.S. as the overall competition winner. The team toured the country to promote hunger awareness, blogging and tweeting about its stops at food banks, soup kitchens, and farms along the way, collecting nearly 65,000 pounds of food in 30 distinct food drives.

In year two of the program, more than 3,000 students generated nearly 700,000 pounds of food, bringing the total collected since the program's inception to over 770,000 pounds. Their 50,000 hours of service during the 2009-2010 academic year has impacted over 350 food banks in four countries, empowering 33,000 people with the skills, knowledge and resources to break free of hunger.

Alliance for a Healthier Generation

Campbell has been a national partner of the Alliance since it was conceived by the American Heart Association and the Clinton Foundation in 2006. Campbell has adopted voluntary nutrition guidelines for snacks and side items and has continuously improved the health profile of food items offered to schools across the U.S. and Canada. Examples include lower-sodium soups, whole grain Pepperidge Farm crackers and breads with zero trans-fats, and V8 beverages providing one or more full servings of vegetables and fruits.

Healthy Weight Commitment Foundation

In 2009, Campbell joined fellow members of the food and beverage industry, its retail customers, and nongovernmental organizations as part of the Healthy Weight Commitment Foundation to help reduce obesity in the U.S. by 2015. The Foundation promotes the importance of energy balance — balancing calories eaten with calories burned through activity — while focusing on three critical areas: the marketplace, the workplace, and in schools. As part of this effort, Campbell is committed to building on our portfolio of healthy products, continuing to work with leading wellness organizations to teach people about the importance of a healthy lifestyle and building on our award-winning employee wellness programs.

Help Hunger Disappear

For the third year on National Hunger Awareness Day, Campbell Canada partnered with Food Banks Canada for their Help Hunger Disappear campaign. Campbell built high impact displays spelling the word “HUNGER” out of thousands of cans of Campbell's vegetable soup at select grocery stores in Edmonton, Windsor, Halifax, and St. John. Campbell donated approximately 100,000 cans of Campbell's vegetable soup to Food Banks Canada through this program.