NOURISHING OUR NEIGHBORS

Overview

At Campbell, we are proud of our long-standing commitment to the communities where we live and work. That commitment begins in our hometown of Camden, New Jersey, and extends to many communities where our employees live and work. We describe our community efforts as Nourishing Our Neighbors. We are focused on areas where we believe we are uniquely positioned to make measurable social and human impact, based on our mission, geographic locations, and core competencies.

We apply three delivery lenses to create sustained CSR value in our community efforts:

  1. Local Needs, Local Solutions. We know that one size does not fit all. We are also cognizant that we do not have people, plants, or even products in every community in the world. We do have long-term investments in many communities, ranging from wellness to nutrition to helping kids achieve their true potential in life.

  2. Strategic Partnerships. We know first-hand that there are many great community-based organizations that know how to make an impact in the most efficient way possible. They know the local needs and how to maximize limited resources to make the most impact. In Camden alone, we maintain relationships with more than 100 community-based organizations that are aligned with our priorities and the community's most pressing needs. We maintain similar strategic relationships with other organizations in each of the communities where we live and operate to make the most significant positive impact possible.

  3. Signature Programs. Some of our programs are specifically designed to make a positive impact on youth, to significantly address the U.S. hunger challenge, and to promote awareness among women of the impacts and causes of heart disease. The Labels for Education program has been in place for more than 30 years, contributing more than $110 million worth of equipment to schools. The Stamp Out Hunger initiative is the nation's largest single-day food drive, which has collected more than a billion pounds of food since its inception, and AdDress Your Heart is a well-known partnership with the American Heart Association in which Campbell has contributed $3.65 million over six years to help fight heart disease among women. These are just a few examples of programs in which strategic collaborations allow us to make even more meaningful impact than we could on our own.

Destination Goals

We have established 2020 Destination Goals within our Nourishing Our Neighbors CSR platform. These goals will inform and prioritize our efforts and programs over the next decade.

  • Measurably improve the health of young people in our hometown communities by reducing hunger and childhood obesity by 50%.

    Our hometown communities include the headquarters locations of Campbell and Pepperidge Farm, and the communities of our principal North American plants.

  • Make a positive impact on the lives of 100 million youths through our volunteer, community, and signature programs.

Laying the Groundwork for Future Impact

Campbell has a long history of making positive social impact in our local communities through monetary support, in-kind giving, and employee volunteerism. While this work has always been an integral part of our corporate culture, additional tools were needed to bring the program to the next level.

The company's Nourishing Our Neighbors CSR pillar was redesigned in April 2009 to streamline our community programs across all U.S. Campbell locations. The platform encompasses all community initiatives, including the Campbell Soup Foundation, our Dollars for Doers volunteer matching grant program, matching gifts to education, in-kind giving, and the United Way employee giving program. Integral to the redesign was the Nourishing Our Neighbors portal, an online info-center for employees that allows them to search for volunteer opportunities in their area, log volunteer hours, apply for Dollars for Doers grants, and learn more about Campbell community programs.

In FY2010, nearly 2,000 employees accessed the Nourishing Our Neighbors portal — logging volunteer hours, searching for and managing projects, submitting requests for Dollars for Doers grants, and much more. The portal provides not only a one-stop shop of information on community programs, but also access to all U.S. Campbell locations, including home access for plant employees, making our programs more accessible to everyone.