A Global Commitment to Responsible Advertising

The advertisements used by all Campbell businesses receive thorough internal review to ensure the accuracy of every claim we make about our products. We strive to place our television advertisements within age-appropriate programming, and to avoid programming that contains gratuitous displays of violence, sex or profanity; disparages any religious, ethnic or political group; or implies that Campbell supports specific points of view.

We use very special care and consideration when advertising to children. Our Global Guidelines for Responsible Advertising, adopted in March 2006, are intended to help ensure that our advertising messages:

• Are not targeted to children younger than six
• Take account of the relative sophistication of the audiences, especially audiences between the ages of six and 11
• Show children in safe physical and social environments
• Illustrate age-appropriate safe product preparation, heating and food-handling methods
• Showcase good eating habits and an active lifestyle
• Use age-appropriate language
• Advertise only those products with appropriate nutrition profiles

Before they are placed, all of Campbell's advertisements directed to children under 12 are reviewed to assure compliance with our Global Guidelines. In connection with food industry initiatives intended to support the efforts of families to encourage their children to make healthy lifestyle and dietary choices, several of our businesses in the U.S., Canada and Australia have also made additional commitments relating to products advertised to children and marketing practices that use licensed characters. Over the past year we addressed isolated incidents regarding concerns that some of our advertising to children did not meet the Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative pledge requirements. We have addressed those concerns and will continue to improve our process and results in this area.

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