DEFINING SUCCESS
Overview
Promoting global wellness and nutrition, helping to build a more sustainable environment, and honoring our role in society from the farm to the family
This report is the product of an ongoing conversation that began 140 years ago, when our company's founders first started canning quality vegetables and soups from a small warehouse in Camden, New Jersey. It is a conversation among our employees, customers, consumers, and everyone else connected with Campbell Soup Company and our family of brands, about the role of a food and beverage company in our society — its impact, contributions, and obligations.
Current trends in corporate social responsibility (CSR) generally focus on accountability, transparency, and engagement. For companies in the food and beverage sector, however, there are a number of additional dynamics. Some issues unique to our sector include sustainable agriculture, responsible sourcing, promotion of human health and sound nutrition, and responsiveness to consumers' ever-changing expectations of the foods they choose for themselves and their families. At Campbell, we strive to address each of these issues.
We recognize and respect the fact that “CSR” and “sustainability” mean different things to different people. First, here is some context on how we view these terms.
At the most basic level, CSR and sustainability at Campbell Soup Company mean advancing global wellness and nutrition, helping to build a more sustainable environment, and honoring our role in society from the farm to the family. More broadly, we consider CSR and sustainability as approaches to the conduct of business that build employee engagement, create positive social impacts, enable operational efficiency, reduce costs, foster innovation, strengthen our relationships with our customers and consumers, and ultimately create business advantage over the long term.
We firmly believe that a company should be judged not just on its financial performance but on its commitment to CSR and sustainability. We are confident that our consumers, customers, employees, and investors feel the same. We also believe that the importance of this commitment will increase as the 21st century progresses.
We invite you to join our conversation today, and look forward to your participation for many years to come.
