CSR and sustainability metrics are integrated in categories across Campbell's balanced scorecard. They range from specific steps in strategy development to individual reporting milestones.
Campbell employs a “balanced scorecard” to define annual objectives and measure the performance of the company as a whole and by the individual business units. Goals defined in the scorecard fall within four key measurement areas relating respectively to the company's financial, strategic, operational, and marketplace objectives. Through our balanced scorecard, we assess not only whether we achieve our objectives, but also how we achieve them.
CSR and sustainability metrics are included in categories across Campbell's balanced scorecard: the primary tool used to determine annual incentive compensation for executives, managers, and professionals. Objectives range from specific steps in strategy development to individual reporting milestones, such as establishment of agreed-upon metrics, expansion of community service programs, workplace diversity and inclusion, and supplier diversity and safety. Some examples of CSR objectives in the balanced scorecard for the current year include the following:
- Advance progress toward long-term Sustainability Destination Goals while delivering value to Campbell Businesses
- Improving environmental stewardship through reductions in energy and water use
- Increasing recycling efficiency and expanding logistics sustainability efforts
- Improving diversity representation and inclusion
- Improving Campbell's global safety performance
- Maintaining and improving our world-class levels of employee engagement
- Advancing progress to our Community Destination Goal to reduce hunger and childhood obesity in Campbell Communities
- Launching a signature community program in Camden, NJ as a blueprint for future expansion