DEFINING SUCCESS

Corporate Profile and Economic Impact

Today, Campbell Soup Company is the world's leading soup maker and a global manufacturer of high-quality, branded foods. Our $8 billion portfolio is highly focused in three core areas: simple meals, baked snacks, and healthy beverages.

Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer, created the firm of Anderson & Campbell in 1869, and began producing tomatoes, vegetables, jellies, soups, condiments, and minced meats. Nearly 30 years later, Dr. John T. Dorrance, an organic chemist educated at the Massachusetts Institute of Technology, joined the company, and developed a process for making commercially condensed soups. The soups became so popular that in 1922, the company changed its name to Campbell Soup Company.

Today, Campbell Soup Company is the world's leading soup maker and a global manufacturer of high-quality, branded foods. Our $8 billion portfolio is highly focused in three core areas: simple meals, baked snacks, and healthy beverages. Our product portfolio features many market-leading brands, such as Campbell's soups, Swanson broths, Liebig and Erasco soups in Europe, Pepperidge Farm cookies, crackers, bakery, and frozen products in North America, Arnott's biscuits in Australia and Asia Pacific, and V8 beverages. Other brands of note include Pace and Prego sauces.

Headquartered in Camden, New Jersey, Campbell employs approximately 18,000 people in more than 21 countries. Our products are sold in some 120 countries but, our principal geographies are the United States, Canada, Australia, France, Germany, and Belgium.

The company's operations are reported in the following segments: U.S. Soup, Sauces, and Beverages; Baking and Snacking; International Soup, Sauces and Beverages; and North America Foodservice.

U.S. Soup, Sauces and Beverages

The U.S. Soup, Sauces, and Beverages segment represents U.S. retail businesses including the following products: Campbell's condensed and ready-to-serve soups; Swanson broth, stocks, and canned poultry; Prego pasta sauce; Pace Mexican sauce; Campbell's canned pasta, gravies, and beans; V8 beverages; and Campbell's tomato juice.

Baking and Snacking

The Baking and Snacking segment includes Pepperidge Farm cookies, crackers, bakery, and frozen products in the U.S. and Arnott's biscuits in Australia and Asia Pacific.

International Soup, Sauces and Beverages

The International Soup, Sauces, and Beverages segment includes the soup, sauce, and beverage businesses outside of the United States, including Europe, Latin America, the Asia Pacific region, and the retail business in Canada. The segment's operations include Erasco and Heisse Tasse soups in Germany, Liebig and Royco soups in France, Devos Lemmens mayonnaise and cold sauces and Campbell's and Royco soups in Belgium, and Blå Band soups and sauces in Sweden. In Asia Pacific, operations include Campbell's soup and stock, Swanson broths, V8 beverages and Prego pasta sauces. In Canada, operations include Habitant and Campbell's soups, Prego pasta sauce, Pace Mexican sauce, V8 beverages, and certain Pepperidge Farm products.

North America Foodservice

The North America Foodservice segment includes the company's Away From Home operations, which represents the distribution of products such as soup, specialty entrees, beverage products, other prepared foods, and Pepperidge Farm products through various food-service channels in the United States and Canada.