About Ideas for Innovation

Campbell Soup Company is focused on bringing innovative products to market in the areas of: Simple Meals, Baked Snacks, and Healthy Beverages.

This site provides a convenient way for those who are not employed by Campbell Soup Company to submit ideas to us. If you have an innovative ingredient, product, packaging, process or sustainability idea, we would like to hear from you. Of course, we will also consider other innovations.

External Technology Needs

• Ingredients

  We are seeking new and innovative ingredients and/or ingredient technologies that improve the benefits of our products. Our focus areas include: flavor enhancement, food quality, and overall health and wellness with specific areas of interest in weight management, vegetable and grain nutrition, and heart health.

• Products

  We are looking for new products that fit with our existing brands or would help us move into a new, but complementary space.

• Packaging

  We are looking for new and innovative packaging, packaging design, or packaging technologies that enhance quality, ensure superior taste and improve convenience for shelf stable foods in order to create consumer appeal.

• Processes

  We are seeking new and innovative thermal and baking process technologies that can help us improve efficiency or enhance the quality of our products.

• Sustainability

  Sustainability is important to our Company and we welcome innovative processes, technologies, and packaging that will help us meet our goals of reducing our environmental footprint.

If you would like to share your feedback about our products, Company or Website, please visit our feedback forum.

If you would like to share your recipes and find cooking inspiration, please visit Campbell’s Kitchen.