Here you’ll see a list of frequently asked questions about submitting ideas to Campbell Soup Company.
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What types of ideas are you interested in?
We are interested in new and innovative ingredient, product, packaging, process or sustainability ideas.
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What happens to my idea after it is submitted?
First we review your submission to ensure that it is complete and that it fits within the scope of Campbell’s current business. If it does, it will be forwarded to the appropriate Campbell representative for review.
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Once I submit my information, how long before I hear back from someone?
The evaluation of submitted ideas can take up to 3 - 6 months.
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How do I contact you to check on the status of my submission?
We do not provide status updates for idea submissions during the review process. If any further information is needed, we will contact you.
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Why can’t you accept confidential information?
To avoid misunderstandings and to follow Campbell procedures for handling confidential information, we do not accept confidential information during the initial phase of the process. If, after our preliminary review, we are interested in pursuing your idea further, we may propose a process that will permit us to receive information about your idea that you regard as confidential. This process may include signing a separate agreement setting forth the scope of the material to be considered as confidential, the time period for any confidentiality obligations, and any other mutually agreeable terms and conditions.
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If I am not comfortable submitting my idea over the Internet, is there another way I can do so?
Yes. If you wish you can download a printable version (Adobe® Acrobat® required) of the Terms and Conditions and the Idea Submission Form, fill them out manually, and mail them to:
Ideas for Innovation
Campbell Soup Company
One Campbell Place
Camden, NJ 08103-1799
Alternatively, you may request copies of these forms by sending an e-mail to ideasubmissions@campbellsoup.com.
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If I live outside the United States, can I submit ideas through Campbell’s Ideas for Innovation Web site?
We welcome submissions from people who live anywhere in the world.
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Will I receive compensation for my submitted idea?
As stated in the Terms and Conditions, if your idea is protected or potentially protectable by a valid and issued patent, or is original and novel to Campbell, and is adopted by Campbell, any license or transfer of your rights, and compensation for your idea, if any, will be set forth as part of a separate written agreement between Campbell and you.
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Should I have my idea patented before submitting it to you?
Even if you believe that your idea may be eligible for patent protection, it is not necessary that you patent it before submitting it to us for review. However, we recommend that you consult with an attorney or other advisor before submitting it to Campbell.
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If Campbell decides not to pursue my idea, will you tell me why?
We do not provide the reasons for our decisions regarding ideas submitted for review.
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What if I have additional questions about Campbell’s idea submission process that were not addressed here?
Please send any questions you may have about Campbell’s idea submission process to ideasubmissions@campbellsoup.com. However, please do not submit your idea to this e-mail address. Any idea submissions received at this e-mail address will be immediately deleted.
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Can I submit additional information such as photographs or drawings with my idea?
No. Please do not submit any additional information. Any additional information received will not be reviewed and will be destroyed. If the reviewers need additional information, you will be contacted.