Campbell's condensed cream soups and other condensed soups like Tomato offer great variety and versatility in the kitchen. Despite today's busy lifestyles, two-thirds of all dinner meals are still prepared and eaten at home. This bodes well for Campbell's soups used for cooking. In fact, consumer surveys consistently rate Campbell as the most trusted source of recipes. This year, our Campbell Kitchens will celebrate their 60th anniversary of providing great recipes to home cooks.
Campbell's condensed Cream of Mushroom soup, Cream of Celery soup and Cream of Chicken soup are some of our most popular soups for cooking and showed growth in consumer purchases in 2001. Advertising and promotional support behind our new "two-step recipes," like Campbell's Tasty Two-Step Chicken and Campbell's 15-Minute Chicken & Rice Dinner, plus the traditional Green Bean Casserole campaign during the holiday season, drove sales growth for all cooking soups during the year.
Swanson broth had a strong year as consumers continued to expand their usage of broth in low-fat cooking. It provides confident cooks with a perfect combination of rich chicken flavors simmered with vegetables and seasonings to enhance the flavor of everyday meals. Resealable, aseptic packaging makes cooking with Swanson broth more convenient and economical. To make broth even more accessible, this year Swanson will introduce "Pop 'n' Pour" lids on all canned broths and will put chicken broth into handy one-cup servings in a new eight-ounce aseptic multi-package.
During the year, Campbell's Meal-Mail service delivered its 100 millionth email recipe using Campbell products. In less than two years, this popular service, which delivers a new recipe to home or office email boxes by 4 p.m. each weekday, has grown to a subscriber base of almost 600,000 U.S. households. This is an important avenue for consumers to obtain the quick and easy recipes they desire with Campbell's soups, and it continues to grow rapidly.
