caret-down

How did SpaghettiOs pasta get it’s start?

Donald Goerke invented SpaghettiOs pasta in 1965. Goerke, who worked with Campbell’s Franco-American brand, had been challenged to create a pasta dish that kids could eat easily with a spoon. He tried all sorts of shapes before deciding on the O, and he soon became known as the “Daddy-O of SpaghettiOs.” The product was promoted with the catchy jingle, “The neat, round spaghetti you can eat with a spoon: Uh-oh, SpaghettiOs!” The kid-friendly pasta transitioned to the Campbell’s brand in 2004