Skip to content
campbell's chunky soups
Newsroom

8 things you didn’t know about ‘The Soup That Eats Like a Meal’

Campbell History

Campbell’s Chunky Soup has been filling bellies since the 1970s.

1. In the early 1960s, new research inspired Campbell’s to create a hearty, ready-to-serve soup. The first try was called Campbell’s Stout Hearted Soups in 1967. After one more attempt, Campbell’s Chunky was born in 1970.

2. One alternate name we considered was Campbell’s Fork Soups—because, as our 1970s TV commercials said, “it’s so chunky you’ll be tempted to eat it with a fork.”

3. The first four varieties of Chunky launched in 1970 were Chunky Beef, Chunky Vegetable, Chunky Turkey, and Chunky Chicken.

The first Campbell’s Chunky Soup label from 1970.

4. In 1991, we introduced Chunky Classic Chicken Noodle. It received the highest home use test score ever recorded for a new Campbell’s soup product.

5. When you think of Chunky, you think of the NFL, right? Chunky has been the official Soup sponsor of the NFL for many years—but the first athlete to be featured on a can of Chunky Soup was NHL great Wayne Gretzky in 1996!

6. Chunky Soup became the Official Soup Sponsor of the NFL in 1997—the same year they introduced their well-known “Mama’s Boy” advertising campaign that has featured familiar faces such as Donovan McNabb, Dak Prescott, and Saquon Barkley.

7. Some like it hot! Inspired by feedback from our consumers, in June 2021 the Chunky team made Chunky Spicy Chicken Noodle Soup—with bold chili pepper flavors and lasting vinegar notes.

Campbell’s Chunky Spicy Chicken Noodle Soup

8. The latest advertisement campaign from Chunky launched in September 2021 and features Los Angeles Rams’ head coach Sean McVay. The campaign, called Lunchtime is Your Halftime, marks the first time an NFL Coach has starred in Chunky ads.

Share
FacebookTwitterLinkedInShare
Campbell History

Join our mailing list

Sign up to get the latest company news. Delivered from our family to yours.