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Pouring V8 into glass

8 things you didn’t know about V8: The Original Plant-Powered Drink

Our Food

Since its creation in 1933, V8 has been “The Original Plant-Powered Drink.”

Here are 8 things you didn’t know about V8:

  1. W.G. Peacock and his son created V8 in Evanston, Illinois after perfecting the blended vegetable drink in 1933. Their goal was to bring delicious, affordable vegetable nutrition to all.
  2. We acquired V8 in 1948. Included in the acquisition was their manufacturing plant in Napoleon, Ohio—a plant that still makes the juice today, in addition to our soups and sauces.
Campbell Napoleon, Ohio plant in 1943
Our Napoleon, Ohio plant in 1943.

  1. In 1951, future President of the United States, Ronald Reagan, appeared in a V8 advertisement.

Ronald Reagan in V8 ad
Ronald Reagan in a V8 advertisement in 1951.

  1. The “V-8 Roadster,” a pop art fun-car, was made in 1971 by George Barris, who was well known for creating custom cars for television and film. He also created the “Batmobile” from the 1960s Batman show, the “Munster’s Koach” from The Munsters, and the “Jalopy” from the Beverly Hillbillies.

The “V-8 Roadster”


The “V-8 Roadster”

  1. Some of the celery used in V8 has been grown at the same farm—the Willbrandt family farm in Decatur, Michigan—for more than 70 years.
  2. In 2014, Wheel of Fortune and V8 came together for “Always Great! Wheel & V8 Week” which kicked-off V8’s eight-week sponsorship of Wheel of Fortune’s bonus round. Following the promotion, we received a V8 branded wedge signed by the hosts of Wheel of Fortune, Pat Sajack and Vanna White.



V8 Wheel of Fortune Wedge


V8 branded Wheel of Fortune wedge signed by Pat Sajak and Vanna White

  1. In 2018, V8 +HYDRATE was introduced. The hydration beverage taps into the naturally occurring electrolytes and glucose of the sweet potato and blends it with water to create an isotonic beverage that quickly replenishes fluids and nutrients. 
  2. V8 is more than red vegetable juice—from V8 +ENERGY to V8 +HYDRATE—there are so many refreshing ways to get more fruits and veggies into your diet.  Stay tuned for more exciting news on the horizon for V8!

V8 +ENERGY, V8 +HYDRATE, and V8 Original in ice bucket


V8 +ENERGY, V8 +HYDRATE, and V8 Original


Campbell History Our Food


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