We’re taking a big step towards being more open and honest with our consumers – about what goes into our food, about how we make our food and about the choices behind the ingredients we use.
In an effort to build on the trust we’ve earned over 146 years, today we’re introducing a new platform, whatsinmyfood.com, where people can access a wide range of information about our foods. We’ve been listening to our consumers and want to address their questions and concerns by having the information they need in one, easily accessible place.
This site provides content on several of Campbell’s top brands, such as iconic Campbell’s Condensed Tomato and Chicken Noodle soups, Slow Kettle Style and Healthy Request soups and Campbell’s Dinner Sauces. Over the next year, our efforts will expand to include all major brands in the U.S. and Canada, with plans to expand globally over the next three years.
We don’t expect everyone to agree with our choices, and we know we have a great deal of work ahead of us. In order to create a more open and honest dialogue, we welcome feedback that will help us on this journey.
We believe this is just the beginning. Have a look around! whatsinmyfood.com
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