By: Luca Mignini, President, Campbell’s Global Biscuits and Snacks division
There’s an extra element of excitement in the air here at Campbell, and it’s not just holiday cheer. Today, we announced plans to acquire snack food leader Snyder’s-Lance.
I’m excited about these developments because it further demonstrates our commitment to bring consumers ‘Real food that matters for life’s moments.’ We’ve listened to consumers; and we’re taking bold steps and quick action to offer a variety of snacking options to families everywhere.
This acquisition brings together our iconic brands such as Goldfish crackers, Tim Tam biscuits, Milano cookies, Royal Dansk butter cookies, with Snyder’s-Lance’s well-known brands including, Snyder’s of Hanover, Lance, Kettle Brand, KETTLE chips, Cape Cod, Snack Factory Pretzel Crisps, Emerald and Late July. These are not only some of my personal favorite snacks, but a group of brands that truly lives into “better-for-you” snacking with quality ingredients, delicious taste combinations and strong family ties.
At Campbell, we’re honored to have a trusted relationship with generations of consumers starting nearly 150 years ago. From our beginning as a family-owned company, we’ve been naturally drawn to food entrepreneurs who share our passion, like the founders of Pepperidge Farm, Kjeldsens, Arnott’s and now Snyder’s-Lance.
We look forward to welcoming you to the Campbell family!