by: Amanda Bauman, Senior Manager of Community Affairs
We’ve long been committed to increasing the well-being of the communities where we live and work. We’ve made important contributions through the Campbell Healthy Communities program, the Campbell Soup Foundation, cash and in-kind support and employee volunteerism.
We’re also supporting our Camden community through the N.J. Department of Community Affairs Neighborhood Revitalization Tax Credit (NRTC) Program. This year, Camden Lutheran Housing, Inc. will receive $700,000 through this program for revitalization work in North Camden. Including this year’s donation, Campbell will have provided $7.7 million to support initiatives in Camden since 2008.
This year’s NRTC funding from Campbell will go towards building new low and moderate-income homes in North Camden and numerous community initiatives aimed at improving the quality of life for all North Camden residents.
These initiatives include tree plantings, housing for employed teens, an auto repair start-up and the Block Supporter Initiative (BSI), a program that creates shared pride, respect, and responsibility in Camden neighborhoods while transforming “blight to bright!”
In 2017, the BSI employed 12 part-time area residents, engaged 240 new North Camden households, maintained 36 new vacant lots, hosted 3 family-friendly community celebrations, and held a neighborhood-wide North Camden House Decorating Contest in December. No matter the season, the BSI successfully inspired residents to take pride in their community and do their part to keep it clean and beautiful!
“The Block Supporter Initiative has created so much pride in North Camden – it’s amazing to see the transformation! Residents are cleaning up and beautifying their blocks. We’re providing jobs to neighborhood residents who are becoming leaders and inspiring their neighbors. It’s just been a beautiful thing,” said Betsy Clifford, Executive Director, Camden Lutheran Housing Initiative.
Campbell’s Community Affairs mission is to strengthen and empower healthy communities in our hometowns. The NRTC program is one way we are investing in long-term, sustainable impact for Camden.