CAMDEN, N.J., Oct. 1 /PRNewswire/ — With a simple click of the mouse or a
visit to the grocery store throughout the month of October, NFL fans can help
generate much-needed donations to help feed America’s hungry.
Campbell’s(R) Chunky soup and America’s Second Harvest today officially
announced a partnership to declare October as Tackling Hunger(TM) Month. The
organizations hope to generate a donation of up to $700,000 in the month of
October for America’s Second Harvest affiliates across the country. Tackling
Hunger Month is part of Campbell’s season-long Tackling Hunger 2002 effort,
which aims to raise awareness for the issue of hunger and generate a massive
donation to food banks nationwide.
Click for Cans is Back
Participating in Tackling Hunger Month is easy. In addition to the
America’s Second Harvest partnership, Campbell will re-introduce the popular
Click for Cans(TM) program starting October 1. Click for Cans is a unique on-
line food drive on the Chunky soup website, www.chunky.com , where fans are
encouraged to click on the helmet logo of their favorite NFL team. For every
click, Campbell will make a donation of one can of a Campbell’s soup in the
name of the fan’s designated team towards the goal of 5,000,000 cans of soup
to food banks in the United States. Click for Cans donations are made over
the course of the year to a variety of hunger relief charities across the
country, in NFL cities and in many of the 30,000 communities of Campbell
retail partners. Click for Cans will run throughout October or until the
5,000,000 can goal is reached.
Campbell’s Chunky Soup and America’s Second Harvest
On October 13, 2002, fans can check their Sunday paper for a valuable
coupon for Campbell’s Chunky soup. For each of these Chunky soup coupons
redeemed at a local retailer, Campbell’s Chunky soup will automatically donate
5 cents to America’s Second Harvest up to a total donation of $100,000.
Select retailers have also teamed up with Campbell’s Chunky soup in several
areas to donate an additional 5 cents to a local America’s Second Harvest
affiliate for each can of Chunky soup [18 oz. or larger] purchased at their
stores during a week in October up to a national total of $600,000. Check with
your local retailer for details. And every day, more can be done about hunger
in your community. To find out how to donate time, money or food to a food
bank or food-rescue organization in your area visit www.secondharvest.org .
A Serious Issue
Hunger continues to be a very serious problem in the United States.
According to the USDA, more than 33 million Americans do not always know where
their next meal will come from, including 13 million children who are affected
by hunger. Each year, America’s Second Harvest network of local hunger relief
agencies distributes more than 1.4 billion pounds of donated food to more than
23 million hungry Americans.
Chunky/NFL Tackling Hunger 2002
“We are very excited to kick-off Tackling Hunger Month, especially with a
teammate like America’s Second Harvest,” said Jeremy Fingerman, vice president
U.S. Soup. “We are committed to our charge to help tackle hunger, branching
out this season by teaming up with retail partners, NFL teams and fans in an
effort to raise awareness about hunger. Together with America’s Second
Harvest, we believe that we can make a difference in communities across
Campbell and the NFL have been working together to Tackle Hunger across
the country since 1997, generating a five-season total donation of more than
26 million pounds of food that have been donated to hunger-relief charities
across the country. Last season alone, the Chunky/NFL Tackling Hunger program
donated more than 6 million cans of soup. This season, the goal is to surpass
that impressive total.
For more information on the Campbell’s Chunky/NFL Tackling Hunger 2002
program, visit www.chunky.com . To find a local America’s Second Harvest
hunger relief agency in your neighborhood, visit www.secondharvest.org .
About Campbell Soup Company: Campbell Soup Company is a global
manufacturer and marketer of high quality soup, sauces, beverage, biscuits,
confectionery and prepared food products. The company owns a portfolio of more
than 20 market-leading businesses each with more than $100 million in sales.
They include “Campbell’s” soups worldwide, “Erasco” soups in Germany and
“Liebig” soups in France, “Pepperidge Farm” cookies and crackers, “V8” and “V8
Splash” juices, “Pace” Mexican sauces, “Prego” pasta sauces, “Franco-
American” pastas and gravies, “Swanson” broths, “Homepride” sauces in the
United Kingdom, “Arnott’s” biscuits in Australia and “Godiva” chocolates
around the world. The company also owns dry soup and sauce businesses in
Europe under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse
Tasse,” “Bla Band” and “McDonnells” brands. The company is ably supported by
24,000 employees worldwide. For more information on the company, visit
Campbell’s website on the Internet at www.campbellsoup.com .
America’s Second Harvest is the nation’s largest domestic hunger-relief
organization with a national network of more than 200 regional food banks and
food-rescue programs, serving all 50 states and Puerto Rico. It distributes
1.4 billion pounds of donated food and grocery products annually. America’s
Second Harvest’s network supports approximately 50,000 local charitable
agencies, operating more than 94,000 food programs, including food pantries,
soup kitchens, women’s shelters, Kids Cafes, Community Kitchens. These local
organizations provide emergency food assistance to 23 million hungry
Americans, including more than nine million children and almost three million
seniors each year. For more information, visit the web site at
SOURCE Campbell Soup
/CONTACT: Jerry Gleason of Weber Shandwick Worldwide, +1-312-988-2277,
[email protected] , or Jeff Bedard of Campbell’s, +1-856-342-5291,
[email protected] , or Susan Hofer of America’s Second Harvest,
/Web site: http://www.campbellsoup.com
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