CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 13, 2013–
Campbell Soup Company (NYSE:CPB) today announced the appointment
of Yin Woon Rani to the newly created role of Vice President, Integrated
Marketing. In this role, Rani will be responsible for establishing the
strategic direction for Campbell’s advertising, media, global design and
digital marketing and social media, and for ensuring alignment with
Campbell’s business strategies. Rani will work closely with business
unit marketing teams and oversee the company’s creative, media, digital
and design agencies around the world.
Rani will report to Michael Senackerib, Senior Vice President – Chief
Marketing Officer. Rani’s appointment is effective Jan. 2, 2014. She
will be based at Campbell’s World Headquarters in Camden.
Rani has almost 20 years of global advertising agency experience in
account management across multiple sectors, ranging from consumer
packaged goods and restaurants to retail and entertainment. She has
directed integrated marketing campaigns and pioneered social media
efforts for well-known brands, and led multiple new product launches.
Additionally, she possesses extensive expertise in agency management,
integrated marketing, client partnerships and business development.
Prior to joining Campbell, Rani was President, North America, for global
media company Universal McCann, the largest operating unit within IPG’s
Mediabrands group, where she managed more than $7 billion in billings
for the full-service media agency with approximately 1,000 employees.
Rani was responsible for all North American operations, including new
product and service offerings, strategy and innovation, planning and
buying and business development. Additionally, she led significant
change management efforts across five offices to upgrade talent and
integrate strategy, online and offline media and custom content.
“Yin is a great addition to our marketing team and brings extensive
strategic capabilities that will complement our existing talent and help
us develop a world-class global marketing organization,” said
Senackerib. “Her broad experience will be instrumental in leading our
efforts to create integrated consumer experiences and ensure our brands
have purposeful positions in the lives of people who enjoy our foods and
beverages. Yin’s expertise leading teams and crafting breakthrough
creative will help strengthen Campbell’s relationships with our loyal
existing consumers and find compelling ways to connect meaningfully with
Earlier in her career, Rani held positions at Grey Worldwide, where she
started her career in 1996. During her 15-year tenure at Grey, Rani
oversaw accounts for GlaxoSmithKline, Proctor & Gamble, Hasbro, J.M.
Smucker’s Co. and Mars, Incorporated, ultimately achieving the title of
Senior Vice President by 2003.
Rani holds a Bachelor of Arts from Yale University and a Master of
Business Administration from the Stern School of Business, New York
University. She is a board member of the Ad Club of New York and a
member of Advertising Women of New York, Step Up Network and the media
advisory council for the American Association of Advertising Agencies.
Rani was also a 2010 Honoree for the New York YWCA’s “Woman of the Year”
About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
Source: Campbell Soup Company
Campbell Soup Company
Carla Burigatto (Media)