Prestigious Catalyst Award Recognizes Comprehensive Program to Increase Women in Leadership RolesCAMDEN, N.J., Jan 21, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE: CPB) is the recipient of a 2010
Catalyst Award for its success in advancing women to leadership roles, a
critical part of the company’s overall workplace and marketplace
transformation. The annual Catalyst Award honors exceptional initiatives
from companies and firms that demonstrate the strong business case
supporting women’s advancement to leadership and positions of influence
by employing best practices around diversity, inclusion and employee
engagement.

Campbell is one of four companies receiving the award this year.
Catalyst recognized Campbell for its “Winning in the Marketplace,
Winning in the Workplace, Winning with Women” initiative, a
comprehensive program that utilized employee engagement, knowledge
sharing, diversity and inclusion, and innovation to support the
company’s overall plan to transform its workplace and marketplace
performance. Catalyst cited Campbell’s strategic focus on promoting and
developing women and people of color, improving the company’s sales and
transforming some of the lowest employee engagement scores of any Fortune
500 company to world-class levels. Catalyst measured Campbell’s
program from 2005 to 2009.

Douglas R. Conant, Campbell’s President and Chief Executive Officer,
said, “Developing an engaged, diverse and inclusive workforce is
inextricably linked to business performance and will enable Campbell to
win in the workplace, in the marketplace and in the community.
Campbell’s overall goal is to create a better, more inclusive, more
successful culture for all of our employees. Catalyst’s recognition of
our progress affirms that we are heading in the right direction, but I
am confident that we can do even more.”

Catalyst Award-winning initiatives are evaluated in a rigorous year-long
process against a robust set of criteria: business rationale, senior
leadership support, accountability, communication, replicability,
originality and measurable results.

Since 2001, Campbell has strived to build a distinctive and innovative
culture that embraces risk taking, innovation, trust, performance and
accountability. Women have been integral to building Campbell’s culture
and driving the company’s business performance. Women continue to play
leading roles in Campbell’s businesses and functions.

Catalyst recognized Winning in the Marketplace, Winning in the
Workplace, Winning with Women for its strong results, including:

• Women in executive roles increased to 25 percent from 21 percent.
• Women’s representation on the Board of Directors grew to 20 percent
  from 13 percent.
• In manufacturing roles, the percentage of women plant directors and
  managers increased to 21 percent from 14 percent.
• Women run businesses that comprise a majority of the company’s total
  U.S. revenue and profit.
• Women play a significant role in leading key functions such as Legal,
  Human Resources, Diversity & Inclusion and others. Women also have
  made significant contributions in Marketing and Product Development.

“These initiatives exemplify our Catalyst vision -‘Changing workplaces.
Changing lives’,” said Ilene H. Lang,President & Chief Executive
Officer of Catalyst. “They impact the lives of employees, families and
communities by transforming organizations, and serve as models that
inspire and encourage others to embrace inclusive workplaces that
benefit women, men and business.”

Campbell and fellow honorees Deloitte, RBC and Telstra, will present
in-depth discussions on their initiatives at the 2010 Catalyst Awards
Conference at The Waldorf=Astoria in New York City on March 24, 2010.
For complete descriptions of this year’s Catalyst Award-winning
initiatives and previous Award winners, please visit www.catalyst.org.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

About Catalyst

Founded in 1962, Catalyst is the leading nonprofit
membership organization working globally with businesses and the
professions to build inclusive workplaces and expand opportunities for
women and business. With offices in the United States, Canada, and
Europe, and more than 400 preeminent corporations as members, Catalyst
is the trusted resource for research, information, and advice about
women at work. Catalyst annually honors exemplary organizational
initiatives that promote women’s advancement with the Catalyst Award.

SOURCE: Campbell Soup Company

Campbell Soup Company
Anthony Sanzio (Media)
856-968-4390
or
Jennifer Driscoll (Analysts)
856-342-6081

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