CAMDEN, N.J.–(BUSINESS WIRE)–March 10, 2006–Campbell Soup
Company (NYSE:CPB) today announced it has signed as a sponsor of the
Harlem Globetrotters. The partnership builds on Campbell’s commitment
to promoting the health benefits of an active lifestyle to its
consumers. The three year deal provides Campbell with worldwide
exclusive rights as a presenting sponsor of the team. The rights
extend across Campbell’s portfolio of products, including
“Campbell’s,” “Pepperidge Farm” and various international brands. This
year marks the Harlem Globetrotters’ 80th consecutive year on tour and
the team will visit 200 North American cities and an additional 100
international cities in 2006.
The Harlem Globetrotters have several programs that Campbell will
now participate in that will directly relate to the company’s
commitment of promoting active lifestyles. Team members conduct
pre-game clinics and summer camps that educate thousands of children
on a variety of topics. Additionally, the Globetrotters have a
C.H.E.E.R (cooperation, honesty, effort, enthusiasm, and
respect/responsibility) for Character program that advocates the
benefits of character development in thousands of schools across the
“As a company, we are very committed to the health of children and
this new relationship will help us highlight the benefits of active
play. This partnership also allows us to bring our brands into
hundreds of communities to tens of thousands of fans across the
world,” said Douglas R. Conant, Campbell President and CEO. “It is an
ideal sponsorship that partners two long-standing, iconic American
brands that have wide reaching all-family appeal.”
Campbell will promote the Harlem Globetrotters sponsorship in a
variety of formats, including print and internet advertising,
point-of-sale materials, and national free standing inserts.
Additionally, Campbell’s Labels for Education(TM) program will fully
integrate the Globetrotters into its 2006-2007 school year campaign.
The team will be featured in the program’s catalog, newsletters,
website and Campbell will collaborate with the team on their
grassroots ambassador program.
“Campbell’s Soup and the Harlem Globetrotters are two Brands that
have played a part in the lives of nearly every American and millions
of others around the globe,” said Harlem Globetrotters’ Chairman &
CEO, Mannie Jackson. “Organizations succeed by aligning themselves
with those who share their goals of leadership, innovation and passion
for execution. The Globetrotters will continue to accomplish their
goals alongside Campbell’s and I look forward to a long relationship.”
Campbell’s logo and advertising will appear in the Harlem
Globetrotters’ television and print advertising that will be used to
promote the team’s current 2006 North American Tour. The team will
also incorporate a Campbell themed promotion into all Tour games and
include Campbell’s advertising in the Globetrotters annual program.
The Harlem Globetrotters’ website will also link to Campbell’s website
for the duration of the agreement.
Celebrating their 80th Anniversary in 2006, the Harlem
Globetrotters have played in 118 countries and before 123 million fans
worldwide. In 2002, the organization was only the fifth team to be
inducted into the Naismith Basketball Hall of Fame; followed by an
induction into the Black Sports and Entertainment Hall of Fame and the
World Sports Humanitarian Hall of Fame. They have also been recognized
as the most popular sports team by the 2002, 2000 and 1999 Q Ratings.
For the latest news and information about the Harlem Globetrotters and
to purchase team merchandise, visit the team’s official Web site:
Campbell Soup Company is a global manufacturer and marketer of
high quality simple meals, including soup, baked snacks,
vegetable-based beverages, and premium chocolate products, with annual
revenues in excess of $7.5 billion.
Founded in 1869, the company has a portfolio of more than 20
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” and “Godiva.” For more information on the company,
visit Campbell’s website at www.campbellsoupcompany.com.
CONTACT: Campbell Soup Company
Beth Jolly, 856-968-4301
Brett Meister, 602-258-0000
SOURCE: Campbell Soup Company
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