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Campbell Partners with USDA to Help Put MyPyramid Dietary Recommendations into Action

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New Personalized MyPyramid Tool Helps Make It Easier to Eat Healthy

CAMDEN, N.J.–(BUSINESS WIRE)–Jan. 14, 2009–Campbell Soup Company (NYSE:CPB) is helping people to make
healthier food choices with a new web application designed to
personalize the government’s dietary recommendations from MyPyramid. The
new online calculator was created by Campbell as part of its ongoing
effort to support the MyPyramid Corporate Challenge – a
Government/Science/Industry effort to educate the public on balanced
eating and physical activity in an effort to help combat obesity. The
tool was launched today to coincide with the U.S. Department of
Agriculture (USDA) Small Changes Summit in Washington, held to showcase
accomplishments of Corporate Challenge partners.

MyPyramid is the latest food guide created by the USDA to provide
recommendations for the amount of fruits, vegetables, dairy, grains,
meat and beans that people should consume each day. It also recommends
that people engage in regular physical activity to maintain a healthy
lifestyle. This new Campbell application shows people how Campbell
products can help them meet their dietary needs.

“We know that eating well can be challenging,” said Chor-San Khoo,
Ph.D., Vice President of Campbell’s Global Nutrition & Health. “As a
charter member of the MyPyramid Corporate Challenge, we are excited to
launch this online application that helps educate the public on healthy
eating. It shows the small changes people can make to get more
vegetables and whole grains with options that are lower in fat, sodium
and calories while enjoying convenient Campbell products, including Campbell’s
soups, V8 juices, Prego Italian sauces and Pepperidge
Farm breads and crackers.”

Campbell’s MyPyramid tool is located in the Nutrition & Wellness section
of the Campbell’s website
People can personalize the application by simply entering their age,
gender, weight and height and activity level into the calculator. Then,
as they “mouse over” the MyPyramid visual, the calculator provides
recommended intake for each food group and suggests convenient Campbell
products and recipes that can help them to meet those goals.

People can register on the site and use the personalized tool on repeat
visits to the site. The site also provides sample menus for different
calorie and sodium levels that feature Campbell products as a way to
help build a healthy diet.

About the USDA MyPyramid Corporate Challenge

The Corporate Challenge offers companies the opportunity to promote the
Dietary Guidelines in a way that is most useful to the people they work
with. Since its introduction on June 10, 2008, over 50 companies and
trade associations have developed new ideas, programs, products, and
promotions that have involved either customers or employees. The wide
range of innovation has touched people where they purchase and prepare
food and where they work and play. Corporate Challenge members include
food companies, consumer electronic companies, apparel companies, game
companies, and others. All companies that participate in Partnering with
MyPyramid are identified on the website.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at

    CONTACT: Campbell Soup Company
             Juli Mandel Sloves, 856-342-3717
             [email protected]

    Source: Campbell Soup Company
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