caret-down

Campbell Soup Company Announces Partnership With American Heart Association’s Go Red for Women Movement

     Multi-Year Commitment to Raise More Than $1.5 Million for the Cause

CAMDEN, N.J., Nov. 7 /PRNewswire-FirstCall/ — Campbell Soup Company
(NYSE: CPB) is proud to announce its support for the life-saving efforts of
the American Heart Association’s Go Red for Women movement. To help raise
awareness about the prevention of heart disease among women, Campbell has
committed to a multi-year partnership and raising more than $1.5 million for
the cause. The initiative includes a variety of activities, including
donating a portion of sales from select products and creating specially
designed fashion items that will be sold or auctioned with part of the
proceeds going to the American Heart Association.

“At Campbell, we are dedicated to finding ways to help Americans achieve
their daily health and wellness goals,” said Denise Morrison, President of
Campbell USA. “As part of that mission, we are honored to team up with the
American Heart Association to support this important cause and to help educate
people about the number one killer of women, heart disease.”

The American Heart Association fundraising initiative is part of
Campbell’s broader efforts to realize its corporate mission: Nourishing
People’s Lives, Everywhere, Every Day. In addition to being a “Proud National
Supporter” of the Go Red for Women movement, the company recently expanded its
offerings of heart-healthy products to make it easier for people to eat a
balanced, healthful diet. These include 17 new and reformulated varieties of
Campbell’s(R) Healthy Request(R) soups and newly reformulated V8(R) 100%
vegetable juice, which now has 19% less sodium. All are certified by the
American Heart Association and display the heart-check mark.

About Campbell’s Center for Nutrition & Wellness (CCNW)

Campbell’s Center for Nutrition & Wellness (CCNW) is a global,
cross-functional center comprised of experts from nutrition research,
dietetics, food science and technology, agricultural science, culinary
science, consumer insights, marketing, and communications. Advised by
world-class science and medical advisors renowned in their fields of study,
CCNW serves as a nutrition communications resource for outreach to consumers,
customers, the health professional community and the media. The mission of
the center is to provide reliable, credible, science-based information about
nutrition and wellness and the role of Campbell brands in healthful
lifestyles. Campbell’s Center for Nutrition & Wellness: taste and live the
best of life.(TM)

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high
quality simple meals, soup, baked snacks, vegetable-based beverages, and
premium chocolate products, with annual revenues in excess of $7.3 billion.
Founded in 1869, the company has a portfolio of more than 20 market-leading
brands, including Campbell’s, Pepperidge Farm, Arnott’s, V8, and Godiva. For
more information about Campbell Soup Company, our brands or current reduced
sodium options, visit http://www.campbellsoup.com .

About the American Heart Association

Since 1924 the American Heart Association has helped protect people of all
ages and ethnicities from the ravages of heart disease and stroke. These
diseases, the nation’s No. 1 and No. 3 killers, and other cardiovascular
diseases, claim nearly a million American lives a year. The association
invested more than $439 million in fiscal year 2003-04 for research,
professional and public education, and advocacy so people across America learn
what they can do to reduce their risk and live stronger, longer lives.

SOURCE  Campbell Soup Company
    -0-                             11/07/2006
    /CONTACT:  Juli Mandel Sloves of Campbell Soup Company, +1-856-342-3717,
or [email protected] , or Gina Johnson of Weber Shandwick,
+1-312-988-2367, or [email protected] /
    /Web site:  http://www.campbellsoup.com /
    (CPB)

CO:  Campbell Soup Company; American Heart Association; Go Red for Women
ST:  New Jersey
IN:  HEA FOD REA
SU:  JVN

SA-JR
-- CGTU017 --
9715 11/07/2006 09:15 EST http://www.prnewswire.com