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Campbell Soup Company Launches New Well Yes!™ Brand

New Line of Ready-To-Serve Soup Offers Real, Nutritious Ingredients
in Nine Delicious Flavors

CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 20, 2016–
Today, Campbell Soup Company (NYSE:CPB) launched Well Yes!, a new
ready-to-serve soup line that features clean, simple and nutritious
ingredients. The innovative line of soups showcases ingredients that
people know and understand, including wholesome grains, meats and
vegetables.

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Campbell Soup Company (NYSE: CPB) launched Well Yes!, a new ready-to-serve soup line that features c ...

Campbell Soup Company (NYSE: CPB) launched Well Yes!, a new ready-to-serve soup line that features clean, simple and nutritious ingredients available in nine flavors. (Photo: Business Wire)

“Our goal is to bring real, affordable and deliciously crafted soup to
the soup aisle with the introduction of Well Yes!” said Sophie
Arsenlis, Director of Marketing, Soup Strategy at Campbell Soup Company.
“We thought differently about the creation of this soup, from flavor
combinations, to our package design to the types of ingredients we
sourced. With the Well Yes! brand, we are saying ‘yes’ to real
food and well-being by only using ingredients that consumers know and
trust.”

Well Yes! was pioneered by a group of passionate Campbell
employees who tapped into their own desires and preferences to create a
soup crafted with care, choosing real, nutritious ingredients without
compromising flavor. Well Yes! soups feature purposeful
ingredients like kale, quinoa, barley, beans, sweet potatoes and whole
grains. The soups are available in nine varieties, offering real
ingredients everyone can recognize. The soups are made with carefully
selected and sourced ingredients like chicken meat with no antibiotics. Well
Yes!
soups contain no artificial colors, flavors, ingredients or
modified starches. Additionally, the packaging is a non-BPA lined can
and recyclable.

The first nine soups within the product line include:

  • Black Bean and Red Quinoa Soup
  • Chicken Noodle Soup
  • Hearty Lentil with Vegetables Soup
  • Hearty Tomato with Toasted Barley Soup
  • Italian Vegetable with Farro Soup
  • Minestrone with Kale Soup
  • Roasted Chicken and Wild Rice Soup
  • Sweet Potato Corn Chowder
  • Tomato Carrot Bisque

Celebrating A #WellYesMoment
The
Well Yes! brand is renouncing unrealistic resolutions and
proclaiming 2017 as the year to say “yes” to small, positive moments
each day. Well Yes! is partnering with actress and mother Busy
Philipps to announce #WellYesMoment – a campaign that reframes the
narrative around New Year’s resolutions and fosters saying “yes” to
small things all year long. According to a recent survey by Wakefield
Research, nearly two in five people (39%) roll their eyes to the
sentiment, “New Year, New You,” and 65% have found more success sticking
to smaller, daily activities, compared to larger ones that take longer
to complete.

“It can be easy to fall into the habit of placing too much pressure on
ourselves, especially around the New Year, and it’s time to stop setting
unrealistic resolutions,” said Busy Philipps. “Through the
#WellYesMoment campaign, everyone can share those small, positive
moments that encourage you to say ‘yes’ to happiness like waking up an
hour earlier for some ‘me’ time.”

Well Yes! is encouraging people to join the conversation by
sharing their #WellYesMoment on Facebook, Instagram or Twitter. A
#WellYesMoment should be an easy, small declaration, whether it’s taking
time to send a handwritten thank you note to a friend or drinking a
glass of water first thing in the morning.

About Well Yes!
Launching
in January, a new integrated marketing campaign will celebrate Well
Yes!
soup. Video spots, created by BBDO New York, celebrate the
chef-selected ingredients featured in the nine new Well Yes! soup
varieties.

Well Yes! soups are packaged in 16.6 oz., non-BPA lined cans
which are available nationwide for a suggested retail price of $2.69.
For more information, visit www.campbells.com/well-yes,
www.facebook.com/CampbellsWellYes/,
www.instagram.com/CampbellsWellYes/
and Twitter.com/WellYes.

About Campbell Soup Company
Campbell
(NYSE:CPB) is driven and inspired by our Purpose, “Real food that
matters for life’s moments.” We make a range of high-quality soups and
simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens
and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Edelman
Public Relations
Maggie Cancelosi, 917-344-4799
Maggie.Cancelosi@Edelman.com