Campbell Soup Company Launches Organic Soup Line

New Study Uncovers Nation’s Hottest Cities for Organic Eating

CAMDEN, N.J.–(BUSINESS WIRE)–Feb. 5, 2015–
Even as temperatures drop across most of the country, organic eating has
never been hotter. Today, Campbell Soup Company (NYSE:CPB), in
partnership with Sperling’s ‘Best Places,’ announced the nation’s top
cities for organic eating. The first-ever study found that seven out of
the 10 hottest cities for organic eating are located in some of
America’s coldest winter climates like Minneapolis, Philadelphia and
Boston, showing that organic eating is top of mind year-round and not
just a trend during the warmer months when more fresh produce is
available or peak growing season.

Campbell Soup Company launches Campbell's Organic, a line of six, premium, ready-to-eat soups made w ...

Campbell Soup Company launches Campbell’s Organic, a line of six, premium, ready-to-eat soups made with USDA certified organic ingredients. (Photo: Business Wire)

Campbell Soup Company is giving people who choose to eat organic
products even more choices this winter with the launch of Campbell’s Organic,
a line of six, premium, ready-to-eat soups made with USDA certified
organic ingredients. With the majority (81 percent) of American families
already choosing organic foods at least sometimes1, consumers
will welcome the line of organic soups from an iconic company they can
trust. And, with more than half (53 percent) of Americans ages 18-29
actively trying to include organic foods in their diets2 ,
this new line of soups – which include vegetarian and gluten-free
varieties – will give millennial shoppers increased access to more
organic food choices nationwide.

“Organic eating is a priority for many Americans, and we want to make
sure that those who choose to eat organic – no matter where they live –
have options that are both authentic and delicious,” said Leah Dunmore,
Vice President of Soup at Campbell Soup Company. “We’ve combined
high-quality ingredients with the delicious flavor people expect from
our products to bring taste without compromise to soup aisles
nationwide.”

TEMPS MIGHT BE COLD, BUT ORGANIC EATING IS HOT

The study found that West Coast cities Portland and San Francisco are
paving the way for organic eating, but the East Coast’s Providence and
Boston, the Midwest’s Minneapolis and the South’s Austin also made it
into the list of the top 10 most organic cities.

The Top 10 Most Organic Cities in America are:

1. Portland, OR

2. San Francisco, CA

3. Providence, RI

4. Sacramento, CA

5. Minneapolis, MN

6. Boston, MA

7. Seattle, WA

8. Austin, TX

9. Philadelphia, PA

10. Washington, D.C.

HEATING UP ACCESS TO ORGANIC SOUP NATIONWIDE:

Conveniently packaged in cartons to help seal in freshness and quality, Campbell’s
Organic soups are available in six delicious varieties:

  • Chicken Noodle
  • Sun-Ripened Tomato and Basil (Gluten-Free, Vegetarian)
  • Chicken Tortilla (Gluten-Free)
  • Lentil (Gluten-Free, Vegetarian)
  • Garden Vegetable with Herbs (Gluten-Free, Vegetarian)
  • Creamy Butternut Squash (Gluten-Free, Vegetarian)

Similarly to other Campbell soup offerings, the new Campbell’s Organic
line offers delicious flavors, which leverage culinary expertise and
recipes from Campbell’s decades of soup-making experience. The Campbell’s
Organic line also features certified organic ingredients that are
produced in accordance with USDA organic regulations, and offers
gluten-free options.

New Campbell’s Organic soups – priced at $2.99-$3.29 per 17 oz.
carton – are available now at grocery retailers and wholesale clubs
nationwide. For more information on Campbell’s Organic, visit campbellsoup.com.

About Campbell Soup Company: Campbell (NYSE:CPB) is driven and
inspired by our Purpose, “Real food that matters for life’s moments.”
The Company makes a range of products from high-quality soups and simple
meals to snacks and healthy beverages. For generations, people have
trusted Campbell to provide authentic, flavorful and readily available
foods and beverages that connect them to each other, to warm memories,
and to what’s important today. Led by its iconic Campbell’s
brand, the company’s portfolio includes Pepperidge Farm, Goldfish,
Bolthouse Farms, V8, Swanson, Prego, Pace,
Plum Organics, Arnott’s, Tim Tam, Royal Dansk
and Kjeldsens. Founded in 1869, Campbell has a heritage of
giving back and acting as a good steward of the planet’s natural
resources. The company is a member of the Standard & Poor’s 500 and the
Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.

About Sperling’s Best Places: Since its inception in 1985,
Sperling’s Best Places has been a premier source of accurate and
up-to-date information regarding demographics, preferences and the
selection of “Best Places” to live, work or retire. Sperling’s concepts
and methodology have been the basis of numerous studies featured in
major publications from Forbes to The New York Times.
Today, Fast Forward, Inc. (the producer of BestPlaces.net) is
responsible for more “Best Places” studies and projects than any other
single organization. For more information, visit www.bestplaces.net
and @bertsperling.

About the Survey: To determine the most organic cities,
Sperling’s ‘Best Places’ examined a series of criteria and ranked the
metro areas with the highest rate of organic food consumption and
production. The criteria included consumer buying index metrics for
foods labeled as organic, volume of USDA certified organic producers,
the number of online search results for organic grocery stores and
restaurants, and prevalence of local farmer’s markets and community
supported agricultural groups. The findings separated the hot from the
cold in organic eating trendsetters.

1 Note: (2014). U.S. Families’ Organic Attitudes and Beliefs
Survey 2014. Organic Trade Association, https://ota.com/what-ota-does/market-analysis#
2
Note: (2014). U.S. Consumption Habits Survey. Gallup, http://www.gallup.com/poll/174524/forty-five-percent-americans-seek-organic-foods.aspx

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Laura
Schlageter
Weber Shandwick, 312-988-2106
lschlageter@webershandwick.com