America Votes On Three Dresses To Help Raise Funds For American Heart Association’s Go Red For Women; Winning Dress To Be Unveiled During American Heart Month
CAMDEN, N.J.–(BUSINESS WIRE)–Jan. 6, 2009–Campbell Soup Company (NYSE:CPB) is taking the fight against
heart disease to the red carpet with fashion, food and entertainment
playing leading roles. Television, film and Broadway star Jane Krakowski
of NBC’s “30 Rock” and celebrated runway designer Nicole Miller are
starring in Campbell’s “AdDress Your Heart” program to help raise funds
and awareness for the American Heart Association’s Go Red For Women
movement. Because heart disease is the number one killer of women,
Campbell – the maker of an increasing variety of heart-healthy soups,
beverages and sauces – is encouraging people to protect their hearts.
People are invited to “AdDress” their hearts by voting on their favorite
of three exclusive dress designs created by Miller. From now until
February 6, 2009, each vote cast on CampbellsAddressYourHeart.com
will trigger a $1 donation to the American Heart Association’s Go Red
For Women movement (up to $275,000). Krakowski will reveal the winning
dress by wearing it at a red carpet event in February to celebrate
American Heart Month.
While she has typically portrayed light-hearted characters, Krakowski
takes her role as a long-time advocate of heart health very seriously.
“Knowing that more than 44 million women are affected by heart disease1,
makes me realize how important it is to take steps, such as eating right
and exercising, to help protect your heart,” said Krakowski. “I hope my
involvement will raise awareness for the cause and help educate women of
all ages about the importance of knowing their risk factors and living a
Nicole Miller: Designs From the Heart
Miller is as dedicated to creating glamorous dresses as she is to the
fight against heart disease. A long-time supporter of the cause, she
says she’s excited to participate in a program that helps reinforce the
fact that heart disease can affect anyone, at any time in their life.
“In my work, I find inspiration from many things, including my passion
for helping people live well, feel good and, of course, look great,”
said Miller. “Each of the designs I’ve created for this program comes
from my heart to inspire women, in a fun and fashionable way, to be and
Campbell’s Heart-Felt Commitment
Campbell Soup Company is committed to promoting heart health through the
products it makes and the causes it supports. In addition to
contributing $1.8 million to the American Heart Association, Campbell
has offered a wide variety of great-tasting products that fit into a
heart-healthy lifestyle for more than 25 years. To further support the
cause this year, the company expanded its “AdDress Your Heart” awareness
efforts by joining forces with The Heart Truth campaign,
sponsored by the National Heart, Lung and Blood Institute, which aims to
increase awareness of the risk of heart disease in women.
Translating awareness into action, registered dietitian and author
Elizabeth Somer says while some risk factors are hereditary, diet and
lifestyle are two key things people can control to help protect their
hearts. Campbell is one of the leading food companies that are helping
to make it easy and enjoyable for people to find and eat nutritious
“One of the most important things you can do to protect your heart is
eat right and exercise, yet many people think it is difficult to do,”
said Somer. “What they might be surprised to learn is that many of their
favorite foods, like soup, vegetable juice and pasta sauces can all be
part of a heart-healthy diet because they offer things like vegetables,
fiber and antioxidants.”
In fact, Campbell offers a wide selection of great-tasting products that
fit into a heart-healthy lifestyle including many varieties of Campbell’s(R)
Healthy Request(R) soups, which add a one-of-a-kind
lower sodium natural sea salt and deliver great taste with up to 50%
less sodium than their original counterparts, Low Sodium V8(R)
100% vegetable juice and Prego(R) Heart
Smart Italian sauces. Visit CampbellsAddressYourHeart.com
to vote on the dresses and learn more about Campbell products that fit
into a heart-healthy lifestyle.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
About Go Red For Women
Go Red For Women is the American Heart Association’s solution to save
women’s lives. With one out of three women still dying from heart
disease, we are committed to fighting this No. 1 killer that is largely
a premiere source of information and education, connects millions of
women of all ages and gives them tangible resources to turn personal
choices into life-saving actions. We encourage women and the men who
love them to embrace the cause. For more information please visit GoRedForWomen.org
or call 1-888-MY-HEART (1-888-694-3278).
About The Heart Truth Campaign
The National Heart, Lung, and Blood Institute (NHLBI) launched The
Heart Truth to increase awareness of heart disease in women.
Designed to warn women of their No. 1 health threat, The Heart Truth
created and introduced the Red Dress as the national symbol for women
and heart disease awareness in 2002 to deliver an urgent wakeup call to
American women. The Red Dress reminds women of the need to protect their
heart health, and inspires them to take action. NHLBI continues to lead
the nation in a landmark heart health awareness movement that is being
embraced by millions who share the common goal of greater awareness and
better heart health for all women.
1 The National Coalition For Women With Heart Disease. “Women
and Heart Disease Fact Sheet.” Women
Heart Web site. 4 December 2008. <http://www.womenheart.org/resources/cvdfactsheet.cfm>.
CONTACT: Juli Mandel Sloves
Campbell Soup Company
Source: Campbell Soup Company
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