Pollinate Inc. Wins First Place Prize Worth $50,000 for Hack the
Kitchen Contest

CAMDEN, N.J.–(BUSINESS WIRE)–Mar. 25, 2013–
Campbell Soup Company (NYSE:CPB) today announced Pollinate Inc.
as the winner of Hack
the Kitchen, a hackathon designed to help home
cooks everywhere answer the age-old question, “What’s for Dinner?”
Judging took place at Google in New York City on Friday, March 22, 2013.
The competition winner receives a $25,000 prize and a $25,000 contract
to make their idea come to life.

Campbell opened the contest up to developers in the U.S. for creative
ideas for the ultimate “What’s for Dinner?” mealtime solutions. Campbell
made the Campbell’s Kitchen API available to the semi-finalists
to build creative search-based recipe applications for web, mobile, and
tablet devices. CampbellsKitchen.com is an online recipe resource with
more than 3,000 recipes that use Campbell’s^®
Condensed soups, Swanson^® stocks and broths, Prego^®
Italian sauces and other Campbell products.

Nearly 150 entries were narrowed down to six finalists that presented
their ideas to the judges in front of a live audience.

Pollinate Inc., a team of 12 members, developed the winning app
fittingly titled FoodMood. Finding that there are plenty of recipe
services that sort results based on ingredients or popularity, this app
adds a different dimension to the dinner selection process, helping
consumers find recipes based on their mood.

“This was the first time Campbell reached out directly to the developer
community, as we felt that partnering in this way allowed us to tap into
the capabilities and expertise of others to accelerate innovation,” said
Adam Kmiec, Director, Digital Marketing and Social Media, Campbell Soup
Company. “We couldn’t be more excited about working with Pollinate Inc.
to develop the next great app that helps everyday cooks solve the daily
mealtime dilemma.”

A panel of judges comprised of Campbell Chief Marketing Officer, Senior
Vice President Mike Senackerib, LockerGnome founder Chris Pirillo, and
BuzzFeed Associate Food Editor Rachel Sanders, chose the winner based on
their knowledge of the brand, app development and scores against contest
criteria.

To select the winner, the judges followed a set of four contest criteria
including:

• Alignment to brief – How well does the application answer the question
  “What’s for Dinner?”
• Relevance and value – Does the application provide value to consumers?
• Novelty and innovation – Is the application a unique or new approach
  to an old problem or a better way to cook more efficiently or
  effectively?
• Overall Presentation – Does the presentation effectively communicate
  the benefits and functionality of the submission?

Campbell expects this new mealtime solution to be launched in time for
soup season. For more information about the contest, go to www.hackthekitchen.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate
social responsibility program, the company strives to make a positive
impact in the workplace, in the marketplace and in the communities in
which it operates. Campbell is a member of the Standard & Poor’s 500 and
the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
[email protected]
or
Gita
Chandra, 415-262-5949
[email protected]

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