Campbell’s^® Chunky™ Soup and the NFL Team Up
for “Tackling Hunger®” Program

CAMDEN, N.J.–(BUSINESS WIRE)–Sep. 30, 2009–
The battle of the gridiron is back … both on and off the field!
Celebrating its 10^th year helping to fight hunger, Campbell’s
Chunky soup is hosting the annual Click for Cans competition
where NFL fans get to vote for their favorite team and help their local
Feeding America food banks earn more soup donations.

“Chunky has been committed to supporting hunger relief for 10
years now in partnership with the NFL,” said Douglas Brand, Campbell’s
Chunky soup senior brand manager. “The competition gets fans
coast-to-coast engaged in an important cause and lets them show their
team spirit while helping their local communities.”

Since September 2000, the competition has provided millions of cans of
soup to food banks, helping to meet the rising demands for meals to
those in need. This year, the donation will include soups from the
relaunched Chunky line, which are arriving on store shelves this
month. More of these soups deliver a full serving of vegetables, are
made with all lean meat and provide a good source of protein.

“More than 35 million Americans face hunger on a daily basis and for the
last decade the Chunky Click for Cans competition has been
invaluable in helping us feed those most in need,” said Doug Montgomery,
director of corporate partnerships for Feeding America. “With just the
click of a mouse, people can show their support for an important cause,
make a difference in their own communities and have some fun at the same
time.”

Getting In The Game

Few football fans are better at clicking for this cause than fans of the
Green Bay Packers. For the last seven consecutive years, the Packers
have claimed the Click for Cans championship by receiving the
most votes during each weekly match-up during the football season.

But, it’s a new season, which brings a new champion. Will it be the
Packers or another team who claim victory?

Only fans can decide which city wins – and ultimately receives the
biggest donation to its food banks – by voting for their team in weekly
match-ups on www.chunky.com.
NFL teams compete in Click For Cans every week against the same
opponents they face during the real-life NFL games. At the end of the
voting week, wins and losses are recorded for each team based on the
total votes accumulated during each match-up and teams will be ranked by
their records to show overall team standings.

At the end of the regular season, the top four AFC teams and the top
four NFC teams will compete in the three-week Click for Cans
playoffs, where they will have a chance to play for the Click for Cans
Championship and the ultimate prize—thousands of cans of soup for their
local Feeding America food bank. In addition to the donations made to
the conference winners (12,000 cans each) and the Click for Cans
overall champion (an additional 5,000 cans), Chunky soup will
donate 1,000 cans of soup to each of the 32 NFL teams’ Feeding America
food bank affiliate on behalf of the Campbell’s Chunky/NFL Tackling
Hunger^® program.

For additional information on Click for Cans, including the
competition’s complete rules or to vote, visit www.chunky.com.

About Feeding America

Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation’s largest domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks supports 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit www.campbellsoup.com.

Source: Campbell Soup Company

Campbell Soup Company
John Faulkner, 856-342-3738
[email protected]
or
Weber
Shandwick
Sarah Karl, 312-988-2093
[email protected]

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