For the Seventh Consecutive Season, Packers Fans Take Home the Campbell’s(R) Chunky(TM) Soup “Click for Cans” Championship and a Soup-er Donation
CAMDEN, N.J.–(BUSINESS WIRE)– Though it’s been more than a decade since the Green Bay Packers have been to the Super Bowl, their loyal fans continue to rack up the championships! The 2008 season was no exception for Packer Nation, as they continued their winning tradition in securing their seventh consecutive Campbell’s® Chunky™ soup “Click for Cans” Championship after defeating the fans of the Buffalo Bills.
For the past nine years, in an effort to tackle hunger in America, Campbell Soup Company (NYSE:CPB) has invited NFL fans to harness their competitive team spirit for a good cause as part of Chunky soup’s “Click for Cans” online food drive, where fans can earn soup donations for their local community food banks. Fans were encouraged to log on to www.chunky.com every day for 17 weeks, where they clicked on the helmet of their favorite team to register their vote.
This season’s competition was different from years past, featuring weekly team match-ups that mirrored those of the NFL’s regular season (in prior seasons, the team with the greatest number of total “clicks” over the course of the entire season, was named the overall winner). Following the regular season match ups, the teams with the top four “Click for Cans” records from each conference battled it out in bracket-style playoffs that culminated with the championship match between the Packers and the Bills.
Both the Bills and Packers went into the post season undefeated in their conferences, and quickly dominated all competition in the playoffs to earn each team a spot in the Championship as well as assuring a 12,000 can donation to both the Food Bank of Western New York (Bills) and America’s Second Harvest of Wisconsin (Packers).
The Packers then toppled the Bills, 187,640 to 163,011, in the Championship round to earn an additional 5,000 cans of soup for America’s Second Harvest of Wisconsin and Second Harvest Foodbank of Southern Wisconsin, as well as a seventh consecutive “Click for Cans” crown.
Fans of the other 30 NFL teams did not go home empty-handed however, as every NFL team received a 1,000 can donation for their local Feeding America food bank at the start of the season.
“I would like to congratulate the Green Bay Packers and Buffalo Bills on a fantastic ‘Click for Cans’ season,” said Doug Brand, Campbell’s Chunky soup Brand Manager. “Packers fans have proven their dedication to fighting hunger in Wisconsin once again, and we’d like to thank them for their continued support of the Tackling Hunger® program and their dedication to the ‘Click for Cans’ competition.”
Now in its 11th season, the Campbell’s Chunky/NFL Tackling Hunger program remains committed to addressing the issue of hunger in America, especially as food banks struggle to meet the rising demands to provide nourishing, protein packed meals to those in need. The Chunky/NFL Tackling Hunger program included Chunky Weigh-In events with LaDainian Tomlinson and Adrian Peterson, support of Tomlinson’s annual “Giving Thanks with LT” Thanksgiving event in San Diego and direct donations of Campbell’s Chunky soup to food banks to fight hunger in all NFL communities.
Campbell Soup Company has donated more than three million pounds of food to Feeding America food banks nationwide over the past year. For more information on the Campbell’s Chunky/NFL Tackling Hunger program, please visit https://www.chunky.com/Happenings.aspx.
The Campbell’s Chunky brand is the Official Soup and Chili Sponsor of the NFL.
© 2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
About Feeding America
(Formerly America’s Second Harvest – The Nation’s Food Bank Network)
Feeding America provides individuals and families facing hunger with the fuel to survive and even thrive. As the nation’s largest domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger through emergency food assistance and programs. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.
Source: Campbell Soup Company
Campbell Soup CompanyJohn Faulkner856-342-3738[email protected]orCoyne PRErin BobalLauren Curtin212-938-0166[email protected]
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