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New! Campbell’s Well Yes! Sipping Soups Offer Nutritious On-the-Go Snacking in Five Delicious Flavors

Heat. Sip. Go. with These Quick and Easy Soups

CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 29, 2018–
Campbell Soup Company (NYSE: CPB) today announced the launch of Well
Yes!
® Sipping Soups
.
The new soups come in five delicious flavors and are available in
convenient grab-and-go packaging, which make them perfect as a
satisfying snack or pick-me-up.

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Campbell's Well Yes! Sipping Soups Offer Nutritious On-the-Go Snacking in Five Delicious Flavors (Ph ...

Campbell’s Well Yes! Sipping Soups Offer Nutritious On-the-Go Snacking in Five Delicious Flavors (Photo: Business Wire)

Approximately 80 percent of consumers agree, soup is an easy way to get
more veggies between meals1, but lack of convenience limits
usage. Well Yes!® Sipping Soups provide 20
percent or more of your daily vegetable servings, all under 200 calories
per cup and can be equally enjoyed warm or at room temperatures for the
ultimate in convenience. The smooth, creamy soups are a good source of
fiber, meet vegetarian dietary needs, are non-GMO and contain no
artificial flavors or colors.

“With convenience-focused daytime snacking on the rise and a desire to
find more nutritious options, consumers are hungry for quick and easy
solutions that deliver on taste,” said Diego Palmieri, Chief Marketing
Officer, Campbell Meals and Beverages. “Well Yes! Sipping Soups
were crafted to provide delicious real food ingredients with drinkable
vegetable nutrition, in a convenient and affordable on-the-go package.”

The soups within the product line include:

  • Tomato & Sweet Basil
  • Butternut Squash & Sweet Potato
  • Roasted Red Pepper & Tomato
  • Harvest Carrot & Ginger
  • Sweet Corn & Roasted Poblano

“The development of Well Yes! Sipping Soups began with the
selection of consumers’ favorite vegetables,” said Chef Graham Zanow,
Executive Chef at Campbell. “Roasted pepper is topped with smoked
paprika. Sweet corn gets a careful addition of poblano pepper and
toasted cumin, resulting in an authentic southwest flavor. A little
butternut squash purée was added for sweetness to the tomato. And I am
personally passionate about the carrot-ginger, as the recipe is just
like the one I served at my own cafe. A finish of coconut and ginger
makes the carrot taste more like itself but also creates a soothing,
warm sensation.”

Well Yes!® Sipping Soups are available at a
suggested retail price of $1.99 per unit at grocers nationwide and
online.

________
1. Source: Mintel, US Soup, June 2017

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” For generations, people have trusted
Campbell to provide authentic, flavorful and affordable snacks, soups
and simple meals, and beverages. Founded in 1869, Campbell has a
heritage of giving back and acting as a good steward of the planet’s
natural resources. The company is a member of the Standard and Poor’s
500 and the Dow Jones Sustainability Indexes. For more information,
visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo. To learn more
about how we make our food and the choices behind the ingredients we
use, visit www.whatsinmyfood.com.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
[email protected]
or
Publicis
PR
Rachel Spraker, 646-500-7652
[email protected]