After Comparing Ingredients, Two Out of Three People Would Rather Serve Campbell’s Select Harvest Chicken Noodle Soup to Their Families Over Progresso

CAMDEN, N.J.–(BUSINESS WIRE)–

Campbell Soup Company (NYSE:CPB) today unveiled research that
shows people would rather serve Campbell’s(R) Select Harvest(TM)
Chicken Noodle soup to their families over the same variety from
Progresso.

In a nationwide study conducted by Pinnacle Marketing
Management(1), people were shown the ingredients for both Campbell’s
Select Harvest Chicken with Egg Noodles and Progresso Chicken Noodle,
and asked which they would prefer. Respondents overwhelmingly chose
Campbell’s Select Harvest. In fact, two out of three people said they
would rather eat and serve their families the Campbell’s variety(2)
over Progresso.

The 44 varieties of Campbell’s Select Harvest soups contain the
kind of ingredients people would look for if they were making their
own soups, such as 100 percent natural chicken, 100 percent natural
clams, 100 percent natural chicken stock and 100 percent natural sea
salt.

Unlike most Progresso soups, no Select Harvest soup contains
MSG.(3) Additionally, they never contain artificial flavors, high
fructose corn syrup, or hydrogenated oils. Plus, all Select Harvest
soups meet the “healthy” guidelines for sodium at 480 mg per serving,
with 29 varieties considered “heart healthy.”

“The back of the label is the new focus for an increasing number
of people,” said Michael Barkley, Vice President, Marketing at
Campbell Soup Company. “We know people are paying more attention to
labels because they want to be aware of what is, and is not, in their
foods. Creating delicious soups that people can feel good about eating
was our focus in making Select Harvest. We encourage people to compare
any variety of Select Harvest soups for real ingredients and real
taste side-by-side with any Progresso soup. We are confident that our
great-tasting, high-quality ingredients speak for themselves.”

Experience For Yourself

Campbell’s Select Harvest soups are available in cans and
microwavable bowls at supermarkets, mass merchandise and club stores
nationwide. The suggested retail price is $2.39 for the cans and $2.59
for the bowls.

Consumers also can get a coupon via mail for a FREE sample of
Campbell’s Select Harvest soup by texting “REAL” from their cell
phones to 467467(4). For more information about Campbell’s Select
Harvest soups, visit www.campbellselect.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

(1) Study conducted by Pinnacle Marketing Management, mid-late
July, 2008, among 311 men and women ages 18+.

(2) Data from focus group research during which respondents
reviewed ingredients for the two soups.

(3)Some Select Harvest soups contain yeast extract, a natural
ingredient that contains a small amount of naturally occuring glutamic
acid.

(4) Standard messaging rates apply. Promotion ends 10/30/08 and is
limited to the first 50,000 text messages received. Allow 2-4 weeks
for delivery. Offer good on Campbell’s Select Harvest 18.6 ounce cans.
Offers will not be fulfilled outside of the US. ShopText has no SPAM
promise.

Source: Campbell Soup Company

Share