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Pepperidge Farm Expands Wholesome Cookie Portfolio

Bakery Experts Offer New Wholesome Cookies



Norwalk, C.T., (Feb, 11 2008) – Pepperidge Farm has been delighting consumers for more than 50 years with its extensive portfolio of cookies and sweet snacks. The baking expert is now adding two new wholesome delicious cookies to their roster. Pepperidge Farm is introducing Pepperidge Farm Granola Cookies and has extended its line of 100 calorie snacks to include Milano® cookies.


“In keeping with the tradition of our founder, Margaret Rudkin, Pepperidge Farm is thrilled to introduce these new cookies to consumers. Margaret made sure that wholesome, delicious ingredients, as well as special touches were incorporated into Pepperidge Farm cookies, which is something we value and are committed to today,” said Michael Simon, Senior Vice President/General Manager – Snacks Division at Pepperidge Farm. “We’re certain consumers will enjoy these new cookies.”


Made with rich whole grains, the new Pepperidge Farm Granola cookies offer a flavorful blend of ingredients like smooth rolled oats, steel cut oats, dried fruits, crunchy nuts, dark chocolate, honey or complementing spices. This new addition to the Pepperidge Farm wholesome snacking portfolio is a great way for consumers to treat themselves without sacrificing taste. Available in two Chewy and two Crunchy varieties, Pepperidge Farm Granola Cookies come in the following wholesome and delicious flavors – Fruit & Nut, Trail Mix, Triple Nut and Dark Chocolate Almond.


In response to consumer feedback, Pepperidge Farm is introducing 100 Calorie Milano cookies. The classic Milano cookie is both simple and elegant. The perfect balance of exquisite cookies and luxuriously rich dark chocolate, the 100 Calorie Milano cookies are available in Original and Milk Chocolate varieties and are the same great-tasting cookies as the originals, in perfect 100 calorie portions. As the top-performing Pepperidge Farm cookie brand, Milano is adored by many.


Pricing and Availability


The following Pepperidge Farm cookies are available now in major grocery stores and supermarkets nationwide with suggested retail prices as follows:


  • Pepperidge Farm Granola Cookies, $3.59

  • Pepperidge Farm 100 Calorie Milano Cookies, $2.99
For additional information, please visit www.pepperidgefarm.com.


About Pepperidge Farm


Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse , 100% Natural and Whole Grain.


Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergic son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.


CONTACT:
Geri Allen
Pepperidge Farm
(203) 846-7351
[email protected]


Shauna Mayer
DeVries Public Relations
(212) 891-0419
[email protected]