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Prego® Launches Prego®+, Expanding America’s #1 Italian Sauce Brand to Give Family Meals a Plant-Based Boost

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From families with picky eaters to households looking to add more plant-based meals to their diet, Prego introduces Prego®+ Plant Protein and Prego®+ Hidden Super Veggies.

Camden, NJ – July 29, 2020 – Campbell Soup Company has introduced Prego®+, a new plant-based innovation from the #1 pasta sauce in America. The new platform includes a line of Prego®+ Plant Protein and a line of Prego®+ Hidden Super Veggies. Both offer the same great taste and texture families know and love from Prego®, now with added goodness.

The team was inspired by ongoing consumer demand for more protein and the persistent challenge of getting picky eaters to eat more vegetables. Prego®+ Plant Protein offers 4 grams of protein from peas; its Meatless Meat variety includes soy crumbles and is the first vegan meat sauce from the Prego® brand. Prego®+ Hidden Super Veggies offers a smooth blend of six super veggies, including: sweet potato, carrot, cauliflower, butternut squash, spinach and roasted red pepper. All varieties are designed to look and taste like the Prego families love.

“With the surge in popularity of plant-based diets, we were inspired to create Prego+ to offer more options,” said Diane George, Senior Marketing Manager, Prego®, “Now more than ever parents are looking for quick and simple ways to get more nourishment into their families’ diets. Prego+ offers a new way to do that, making life a little easier for families amidst a new normal.”

The new varieties include:

Prego®+ Plant Protein Italian Tomato Sauce

– Traditional
– Meatless Meat
– Roasted Garlic & Herb

Prego®+ Hidden Super Veggies Italian Tomato Sauce

– Traditional
– Flavored with Meat
– Roasted Garlic and Herb

Prego®+ has a suggested retail price of $2.99 per 24-ounce jar and is currently rolling out to retailers nationwide. Both new sauce lines provide a good source of fiber, are low in fat and saturated fat and free of artificial colors and MSG. For more information on Prego® and Prego®+, please visit

About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our purpose, “Real food that matters for life’s moments.” For generations, people have trusted Campbell to provide authentic, flavorful and affordable snacks, soups and simple meals, and beverages. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and the FTSE4Good Index. For more information, visit or follow company news on Twitter via @CampbellSoupCo.

Lisa Zahn
Campbell Soup Company
[email protected]

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