New National Distribution and B Corp Certification Positions New
Jersey Startup to Continue to Help Those in Need with Buy One, Give One
Platform

CAMDEN, N.J.–(BUSINESS WIRE)–Jan. 9, 2018–
In just over one year of operation and with backing from Campbell Soup
Company (NYSE: CPB), The Soulfull Project has pledged to
donate one million servings of their high-quality, nutrient-dense hot
cereal to food banks over the next two years.

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The Soulfull Project’s hot cereal varieties are Non-GMO Project Verified, Whole Grain Stamp-approved and contain no artificial flavors or colors. (Photo: Business Wire)

The Soulfull Project is a unique effort to help combat hunger in
local communities – for every serving purchased, the company donates a
serving of wholesome hot cereal to a food bank in that region. With new
increased national availability, including Amazon, The Soulfull Project
aims to increase their impact by helping to fight hunger from coast to
coast. Guided by their buy one, give one business model, the company
also recently achieved Certified B
Corporation status by the nonprofit B Lab, meeting rigorous
standards of social and environmental performance, accountability and
transparency.

“Giving to others is the backbone of our business model,” said Chip
Heim, Co-Founder of The Soulfull Project. “Our B Corporation
certification means we are joining the ranks of more than 2,300 amazing,
like-minded companies who also strive to use business as a force for
good in the world. We’ve donated more than 100,000 servings thus far
and, with the support of our consumers, will work hard to reach our goal
of one million donations by 2019.”

All of The Soulfull Project’s hot cereal varieties are Non-GMO Project
Verified, Whole Grain Stamp-approved and contain no artificial flavors
or colors. The Soulfull Project’s first giving partner, The Food
Bank of South Jersey, helped create the 4 Grain Blend, a versatile hot
cereal that consists of a mix of rye, oats, barley and toasted red
quinoa, with no added sugar.

“We started this movement because we saw how families at all income
levels struggled to make good food choices,” said Megan Shea, Co-Founder
of The Soulfull Project. “We also recognized that many people want to
help others in need, but often don’t know where to start. Our recent
achievement of national availability of our products gives us the
opportunity to provide our nutritious hot cereal to more communities in
need.”

The Soulfull Project hot cereals are available nationally via Amazon
and CIBO Gourmet Express Markets in airports across the country. The hot
cereals are also available at Berkeley Bowl, Earth Fare, Jewel-Osco, and
Wegmans, and will be hitting shelves at Central Market, Fred Meyer,
Giant, Shaws, and Stop & Shop stores this month.

The Soulfull Project offers multi-grain hot cereal in individual cups,
multi-serve re-sealable bags and multi-serve cartons of individual
packets. The cups are available in four flavors: Cinnamon Spice,
Blueberry Almond, Brown Sugar Pecan and Tart Cherry. The multi-serve
re-sealable bags are available in 4 Grain Blend and Hearty Grains &
Seeds varieties. The multi-serve cartons of individual packets come in
an Irish Oatmeal, Cinnamon Spice and Hearty Grains & Seeds variety, all
of which are gluten free.

For more information on joining the movement, visit www.soulfullproject.com.
Check out The Soulfull Project on Facebook,
Instagram
(@thesoulfullproject), and Twitter
(@thesoulfullproj).

About The Soulfull Project

The Soulfull Project, a Certified B Corporation, is a mission-focused
start-up dedicated to making high-quality, nutritious food more
accessible to those in need. For every serving of their delicious
multi-grain hot cereal purchased, they donate a serving of their 4 Grain
Blend to a food bank in that region. The Soulfull Project offers
multi-grain hot cereal in individual cups, multi-serve re-sealable bags
and multi-serve cartons of individual packets. Every hot cereal is made
with wholesome, nutrient-dense ingredients such as steel cut oats, rye,
quinoa, nuts, flax, chia, dried fruits and seeds. The products are
Non-GMO Project Verified, Whole Grain Stamp- approved, and contain no
artificial flavors or colors. Visit www.soulfullproject.com
to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180109005533/en/

Source: Campbell Soup Company

Campbell Soup Company
Alexis Martin, 856-342-3931
[email protected]
or
Legend
Lisa
Horn, 212-679-6600
[email protected]

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