The Wisest Kid inthe Whole World™


Do you know what really makes kids happy, especially at mealtime? You will once you meet The Wisest Kid in the Whole World, an eternally eight-year-old boy who embodies the collective wisdom of kids everywhere. Starring in our fall U.S. soup campaign, this young guru offers lighthearted advice to parents and helps people see the wisdom, of course, of eating Campbell’s® Condensed soup.

Among all their mealtime options, kids rank soup among their favorites. It’s good for slurping noodles, dunking sandwiches, spelling words, scooping up veggies and just having a fun eating experience.

Now parents can learn about kid-friendly recipes, mealtime tips, and more through the sage advice of The Wisest Kid in the Whole World, appearing in television and print advertising and online video sponsorship on and

Connect with him directly at,,, or tweet to @TheWisestKid. And tell him we said “hi.”