Amidst so much change in the world, from a challenging economic environment to a profound transformation in consumer preferences and priorities with respect to food, Campbell is reshaping its portfolio to revitalize growth by responding to evolving consumer tastes. In fiscal 2015, Campbell will take further steps to strengthen its core business and expand into faster-growing spaces. That was one of the key takeaways according to President and CEO Denise Morrison during Campbell’s annual Investor Day on July 21, 2014.
“We’re proceeding with a clear strategic vision that is squarely focused on successful response to the dramatic shifts in the landscape for our business, and we are confident that our strategy is moving us in the right direction,” Morrison said as she led the day’s agenda. She went on to add, “Campbell is changing as the world around us changes… and I have no doubt that our company will play an important role in defining the future of food for many years to come.”
Meeting and exceeding the needs of consumers was at the forefront of the discussion at Investor Day, as Campbell executives took the stage to outline some of the company’s plans for fiscal 2015.
The company expects to launch more than 200 new products in fiscal 2015, and members of the Campbell leadership team gave investors a peek. The company’s innovations range from new “Bolthouse Farms Kids” refrigerated fruit and veggie snacks to “V8” protein shakes and new on-trend “V8” veggie juices, as well as organic soups. Read the press release for more details.