By: Dave Stangis, Campbell’s Vice President, Corporate Responsibility and Sustainability
It’s no secret that the food industry is undergoing a consumer-driven revolution and at Campbell we’re working every day to rise to the challenge.
Sometimes one of the ways to address a challenge is to work outside-in, and that’s why Campbell is the lead sponsor of the non-profit Net Impact’s Food Forward Competition—where the experts turn to consumers and ask, “What would you do?”
The Food Forward Competition is looking for business ideas that reflect new ways to think about our food system or food and beverage products that “meet a consumer need, as well as create economic, social and environmental value.” Contest organizers are asking participants to think like the founders of food start-ups– companies that have risen to mainstream success on a platform of socially-minded and environmentally-conscious innovation.
Net Impact works with students, job seekers and business professionals to empower a new generation to drive social and environmental change.
Net Impact is encouraging participants to focus on one or more of the following: to create a new or sustainable product; to solve food waste issues, or to improve food systems. An in-house team of Net Impact judges will review and provide feedback to each submission. Ten finalists will be asked to submit a one-minute pitch video to be sent to an expert judging panel (including yours truly), as well as Kirsten Tobey from Revolution Foods; Seth Goldman of Honest Tea; and Jerry Lynch from General Mills, also a sponsor.
Entries will be scored on four categories: innovation, market need, feasibility, and sustainability (social and environmental value).
The Food Forward Competition is open to anyone; the deadline to submit an original business idea is May 15, 2016. Winners will be announced on Net Impact’s website on June 20, 2016.
Visit Net Impact’s site for more information on the contest.
Consider submitting those ideas—you never know how far they can travel and the impact they’ll have on this changing industry. It’s our joint responsibility to drive change and I look forward to seeing where they’ll take us.