by: Luca Mignini, President, Global Biscuits and Snacks
Today not only marks the completion of Campbell’s acquisition of Snyder’s-Lance, but also the unveiling of the new Campbell Snacks business.
This acquisition dramatically shifts our center of gravity – transforming Campbell into a $10 billion organization with an undeniably strong snacking portfolio.
To unlock the full potential of our combined iconic brands, we are integrating the Pepperidge Farm and Snyder’s-Lance portfolios to create Campbell Snacks – a unified snacking organization in the U.S.
With the creation of Campbell Snacks, we can leverage our snacking insights and know-how to become a major contender in the $89 billion U.S. snacking market. The unified Campbell Snacks team enable clear decision making and maintain flexibility to adapt quickly in a fast-moving snacking environment.
With more than 250 years of combined food heritage, our legacy of family- and founder-led brands were born from a strong entrepreneurial spirit and ongoing commitment to quality. Snyder’s-Lance’s passion “to make quality snacks for any occasion” squarely aligns with Campbell’s Purpose, “real food that matters for life’s moments.”
Campbell already enjoys a strong snacking business, which includes iconic brands such as Goldfish, Milano, Tim Tam, Shapes, Arnott’s and Kjeldsen, enjoyed around the world. With the Snyder’s-Lance acquisition, we’ve added a diverse portfolio of better-for-you snacks – including Late July, Snack Factory, Emerald and Kettle – and 100-year-old brands such as Snyder’s of Hanover and Lance.