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Celebrating Real, Real… Superpowers


Campbell’s Real Real Life Campaign celebrates the joys, frustrations and humor of real life in today’s modern American families. The campaign continues this year with families (some real) and new authentic situations where Campbell’s products can fit perfectly into their hectic lives.


“We had a tremendous response to our campaign last year,” said Yin Woon Rani, Vice President, Marketing.

“People connected to the realness of the ads which show real families, real life, and real food. We’re continuing to hold a mirror up to every day American life and families, which are a wonderful mosaic of different cultures, different races, different generations, different religions and different life choices.”


There are nine new spots, which feature a wide range of relatable situations from frazzled grandparents and confused shoppers to curfew-breaking teens. The campaign also features a spot supporting Campbell’s new Spider-Man soup for kids. It’s inspired by fearless girls who reject gender stereotyping and conformity but love a delicious bowl soup.


To view the full campaign, with other great spots featuring authentic, humorous and genuine aspects of everyday life, visit Campbell’s YouTube and Facebook.



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