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Goldfish feeds families’ changing tastes with New Recipe


With diverse pantries across America, young families and millennial consumers are one of the driving forces in the changing landscape for food companies. Among the leading national trends: organic ingredients.

Goldfish Made with Organic Wheat now joins the brand’s 30+ cracker varieties to provide an option for families that value organic ingredients. Consumers who choose organic ingredients are looking for foods that balance the benefits of organic credentials without compromising the great taste of brands they trust.

Pepperidge Farm’s Goldfish Made with Organic Wheat

Pepperidge Farm bakers created a new recipe using organic wheat certified by the California Certified Organic Farmers, a USDA-accredited organic certifying agency. The new Goldfish will be available in three flavors—Original, Cheddar and Parmesan—and, as always, are baked with 100 percent real cheese, contain no artificial flavors or preservatives and the colors are sourced from plants.

Brian Blanchard, Vice President, Cookies & Crackers, said, “Goldfish Made with Organic Wheat expands our offerings to meet the needs of America’s evolving young families, while delivering the same delicious taste children and parents have grown to expect from Goldfish. As with the introduction of Goldfish Baked with Whole Grain last year, we are continually looking to provide wholesome snacking fun and smiles to all families.

Goldfish Made with Organic Wheat is available now on shelves at Target.


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