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Introducing Campbell’s Well Yes! Sipping Soups


We’re excited to introduce our new line of Well Yes!® Sipping Soups! The new soups come in five delicious flavors and are available in convenient grab-and-go packaging, which make them perfect as a satisfying snack or pick-me-up.

Approximately 80 percent of consumers agree, soup is an easy way to get more veggies between meals1, but lack of convenience limits usage. Well Yes!® Sipping Soups provide 20 percent or more of your daily vegetable servings, all under 200 calories per cup and can be equally enjoyed warm or at room temperatures for the ultimate in convenience. The smooth, creamy soups are a good source of fiber, meet vegetarian dietary needs, are non-GMO and contain no artificial flavors or colors.

“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” said Diego Palmieri, Chief Marketing Officer, Campbell Meals and Beverages. “Well Yes! Sipping Soups were crafted to provide delicious real food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”

The soups within the product line include:

“The development of Well Yes! Sipping Soups began with the selection of consumers’ favorite vegetables,” said Chef Graham Zanow, Executive Chef at Campbell. “Roasted pepper is topped with smoked paprika. Sweet corn gets a careful addition of poblano pepper and toasted cumin, resulting in an authentic southwest flavor. A little butternut squash purée was added for sweetness to the tomato. And I am personally passionate about the carrot-ginger, as the recipe is just like the one I served at my own cafe. A finish of coconut and ginger makes the carrot taste more like itself but also creates a soothing, warm sensation.”

Well Yes!® Sipping Soups are available at a suggested retail price of $1.99 per unit at grocers nationwide and online.

1. Source: Mintel, US Soup, June 2017


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