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Launching into 2017 with our own ‘Well Yes Moment’



As the New Year kicks off, many of us start to think RESOLUTIONS! Well, instead of making a list of soon-to-be-forgotten promises, we’re saying “Yes!” to small, positive, memorable moments every day.

Today we had our own positive, memorable moment when CEO Denise Morrison and her leadership team as they jump-started 2017 with a bang – or, more accurately, a clang – this afternoon, as we rang the closing bell at the New York Stock Exchange.
We’ve been listed on the exchange for just over 60 years and we’ve been making soup a lot longer than that, but January is National Soup Month and this month is made extra special with the launch of a new brand of soup.


Meet Campbell’s Well Yes! Ready-to-serve soup line.

These nine Well Yes! soups have clean, simple and nutritious ingredients you’ll know and recognize, and have inspired our new campaign dedicated to embracing every #WellYesMoment.




“It can be easy to fall into the habit of placing too much pressure on ourselves, especially around the New Year, and it’s time to stop setting unrealistic resolutions,” said actress and mother Busy Philipps, our campaign partner. “Through the #WellYesMoment campaign, everyone can share those small, positive moments that encourage you to say ‘yes’ to happiness, like waking up an hour earlier for some ‘me’ time.”





For both our #WellYesMoment pledge and our new Well Yes! soup line, we can thank our group of passionate employees who created to create a carefully crafted soup with real, nutritious purposeful ingredients such as kale, quinoa, barley, and chicken meat raised without antibiotics.

These soups don’t have artificial colors, flavors, ingredients, modified starches, and are in non-BPA lined BPA  cans, but they do have plenty of great taste. Think Black Bean and Red Quinoa, Tomato Carrot Bisque, Sweet Potato Corn Chowder, and, of course, Chicken Noodle. Any one of them could be part of your next #WellYesMoment!

Join the conversation by sharing your #WellYesMoment on FacebookInstagram and Twitter, and be sure to check out Well Yes! on our website and at your local retailer.


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