Skip to content
|child sledding|soup cans

Soup, snacks and snow—it’s the holiday season!


Across our Meals & Beverages and Snacks divisions, our marketing teams have been hard at work making sure to bring comfort and joy during this unusual holiday season. From a pledge to Save the Snow Day, to partnerships with some of your favorite movies and shows, our team is here to help make sure all your holiday celebrations are special—however they may look this year.

Snow much fun with Snowbuddy

Campbell’s latest commercial, Snowbuddy, can be spotted on broadcast TV and digital streaming programs providing a little warmth and comfort.

Snowbuddy was inspired by the experience of playing in the snow for hours and hours as a kid—immune to the cold, until all of a sudden, you aren’t,” said Linda Lee, Chief Marketing Officer of our Meals & Beverages division. “We captured the feeling of being chilled to the bone and then heading inside for a steaming bowl of Campbell’s Chicken Noodle Soup, which can warm you up like nothing else can.”

And just in time for the chillier days ahead, the team created limited-edition stackable snowman cans with our Campbell’s Chicken Noodle Soup, available for a limited-time through the winter season.

soup cans

Limited-edition stackable snowman cans with our Campbell’s Chicken Noodle Soup

Pledge to Save the Snow Day

What pairs best with a warm bowl of soup? Snow days! And our team is on a mission to save them. Through an online pledge on, Campbell’s is calling on all who believe in shutting screens off and putting snow boots on to pledge their support to keep a cherished winter tradition alive.

Campbell’s Soup obviously has loved the snow day for many, many years,” Chris Foley, President of our Meals & Beverages division, told USA TODAY. “For us, the idea of a snow day is really, really important, particularly now with a concern that everybody is on screens.”


Snacking with The Rachael Ray Show

We often talk about the holiday sides, but we can’t forget about the Campbell Snacks! Pepperidge Farm teamed up with The Rachael Ray Show to share some holiday snacking inspiration including Buffalo Goldfish Crunch with Pepperidge Farm Cheddar Goldfish, peanuts, pretzels, and potato chips, and Thanksgiving Cornucopia Crunch, with Cheddar Goldfish and Pepperidge Farm Herb Seasoned Cubed Stuffing.

Dinner Insurance

This Thanksgiving, Campbell’s, Pepperidge Farm and Swanson brands created a holiday side dish hub where first-time hosts could find no-fail recipes. And for those sides that didn’t come out just right, we launched Dinner Insurance. Through a partnership with Instacart, we delivered replacement side dishes to hosts in Manhattan.

Fighting childhood hunger with The Chunky Million Meals Challenge

On Giving Tuesday, the Campbell’s Chunky team partnered with GENYOUth, NFL players and CSL Esports to sponsor a virtual esports tournament that helps feed children in schools. The Chunky Million Meals Challenge Madden NFL 21 presented by Target tournament will be played in EA SPORTS™ Madden NFL 21 and deliver 100 million meals to alleviate food insecurity among school-aged children during the COVID-19 pandemic.

The holiday movie and food pairing you’ve been waiting for

Together with the Hallmark Channel, Walmart and Refinery29, the Campbell’s team created the ultimate Joy Night In! Complete with two Hallmark Christmas movie integrations, movie-themed virtual panels featuring celebrity talent, and shoppable holiday recipes, Campbell’s is bringing joy and comfort when staying home this holiday season.

Whether you’re indulging in your favorite soups and snacks, or creating new holiday traditions, our team is here to help you create lasting memories this holiday season! Explore all our brands to find them in a store near you.


Join our mailing list

Sign up to get the latest company news. Delivered from our family to yours.